地理研究 ›› 2019, Vol. 38 ›› Issue (5): 1208-1221.doi: 10.11821/dlyj020180048

• 研究论文 • 上一篇    下一篇

外围赌注和社区居民旅游承诺行为影响机制——以京郊市级民俗户为例

朱莎1,2(), 姜珊1,2, 陶犁1,2   

  1. 1. 首都师范大学资源环境与旅游学院,北京 100048
    2. 首都旅游研究院,北京 100048
  • 收稿日期:2018-01-10 修回日期:2018-04-24 出版日期:2019-05-13 发布日期:2019-05-14
  • 作者简介:

    作者简介:朱莎(1985-),女,河南安阳人,博士研究生,研究方向为旅游地理与旅游规划。E-mail: zhusha629@163.com

  • 基金资助:
    国家自然科学基金(41061016);国家旅游局万名旅游英才项目(WMYC2015174)

Side-bet theory: How do B&B owners make commitment to tourism development in outer suburbs of Beijing ?

Sha ZHU1,2(), Shan JIANG1,2, Li TAO1,2   

  1. 1. College of Resource Environment and Tourism, Capital Normal University, Beijing 100048, China
    2. Captial Tourism Academy, Beijing 100048, China
  • Received:2018-01-10 Revised:2018-04-24 Online:2019-05-13 Published:2019-05-14

摘要:

以往社区参与旅游发展主要从类型学或系统论视角进行剖析,较少从过程视角对社区居民的持续旅游参与行为展开研究。本文将旅游承诺行为作为居民持续旅游参与行为的概念表征,以揭示社区参与旅游发展的过程与机理。本研究以北京市级民俗户为研究对象,借鉴外围赌注理论的思想内涵,运用结构方程模型探索旅游增权与旅游承诺行为间的关系,以阐释社区居民持续旅游参与行为的动力机制与过程。研究结论表明:① 旅游增权对旅游承诺行为具有显著正向影响,其中社会增权与旅游承诺行为之间显著正相关,而经济和政治增权与旅游承诺行为之间显著负相关;② 居民感知旅游发展阶段在旅游增权与旅游承诺行为间发挥调节作用,当居民感知社区旅游处于起步、增长或转型阶段时,旅游增权对旅游承诺行为的影响作用相对较强;③ 基于居民感知旅游发展阶段的差异,旅游增权各维度与旅游承诺行为间的显著性关系也有所差异。本文结论对研究社区居民可持续旅游参与行为和维系社区居民参与旅游发展的积极性具有一定的理论和现实指导意义。

关键词: 旅游承诺行为, 旅游增权, 外围赌注, 社区参与, 北京

Abstract:

With traditional research focusing on the typology or complexity system approach to community participation in tourism development, little attention was paid to the process or mechanism of the residents’ sustainable participation behavior in tourism. Since the special emphasis on the process of consistent behavior, the conceptualization of commitment behavior provides a practical approach to explain the residents’ sustainable participation behavior in tourism. Based on the side-bet theory, this study collected data from B&B owners in outer suburbs of Beijing, and developed a conceptual framework that links residents’ tourism empowerment with tourism commitment behavior, to explain the dynamic process of residents’ sustainable participation behavior. The model also posits that the strength of this perceptual relationship is moderate by the stage of the tourism life cycle. Based on confirmation factor analysis and moderator effect analysis, this paper demonstrates that: (1) Generally, residents’ empowerment from tourism has positive and significant effects on tourism commitment behavior, while economic and political empowerments have negative significant ones on tourism commitment, and social empowerment exerts a positive significant effect on it. This replies that residents’ consistent participation behavior is mainly driven by social relationship in community but not economic or political factors in general. (2) The stage of tourism development shows a significant moderate effect between tourism empowerment and tourism commitment behavior; especially the moderate effect is stronger when residents recognize their community tourism as the stage of exploration, growth and revolution. (3) The relationship between tourism empowerment and tourism commitment behavior shows that there are differences in different grouped residents in the resident’s perception of community tourism stage. Tourism empowerment and its dimensions have different significant effects on residents’ consistent participation behavior regarding to the stage of tourism development. This paper demonstrates the theoretical basis in residents’ tourism commitment behavior research and provides a practical implication on improving resident re-participation enthusiasm for tourism development. Future research might explore more factors and relationships which influence residents’ tourism commitment behavior under the background of side-bet theory.

Key words: tourism commitment behavior, tourism empowerment, Side-bet Theory, community participation, Beijing