关键词: 全球化, 时尚消费城市, 城市体系, 区位因子, 中国

Abstract: In the context of China's economic restructuring and industrial upgrading, many cities start to enter the stage of post-industrialization, and the role of consumption in the process of urbanization is increasingly important. The background of globalization is speeding up the rise and development of fashion consumption cities in China. From the perspectives of the international fashion brands which have already entered into China, this article analyses the impact of globalization on the consumption field of Chinese cities. The study defines 35 fashion consumption cities by 40 international fashion brands. Most of the cities are provincial capitals and coastal cities which have higher level of economic development. Furthermore, we grade the 35 cities by three key factors, i.e., the numbers of brand shops, brands and top brand shops. Shanghai and Beijing are undoubtedly on the top list of fashion consumption in China. Most of the fashion consumption cities are regional or provincial central cities, but several coastal cities with high level of economic development take the lead in the urban system of fashion consumption, such as Suzhou, Wenzhou and Wuxi, although the centrality of these cities is not high enough. On the whole, the development of fashion consumption cities in China is influenced by a lot of factors. We attempt to find the main factors based on 14 key indicators by factor analysis and to build a primary influencing factors model by multivariate analysis. The result shows that market and openness play a critical role in the formation of urban system of fashion consumption in China. In addition, the industrial atmosphere can lay a solid important foundation for the rise and development of fashion consumption cities.

Key words: globalization, fashion consumption cities, urban system, location factor, China