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地理研究  2014, Vol. 33 Issue (5): 978-987    DOI: 10.11821/dlyj201405015
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张家界旅游城市游客公共交通感知、满意度与行为
王兆峰
吉首大学, 吉首416000
Tourists’ perception of urban public transport, satisfaction and behavioral intention in Zhangjiajie city, China
WANG Zhaofeng
Business School of Jishou University, Jishou 416000, Hunan, China
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摘要 良好的旅游公共交通是游客在目的地区域开展旅游活动的重要基础,而游客对公共交通的感知会对游客目的地满意度和行为意图构成影响。以典型旅游城市张家界市为案例区,利用因子分析、多元回归分析等方法,分析了张家界游客公共交通感知维度及其表现,以及公共交通感知维度对游客目的地整体满意度和行为意图的影响。研究发现,张家界游客旅游公共交通感知维度共有“便捷性”、“费用和安全性”和“美观和科学性”三个维度,这些维度对游客目的地满意度和行为意图只产生较弱影响。其中,“便捷性”对整体公共交通满意度和重游意愿的影响较强,对游客目的地满意度的影响较弱;“美观和科学性”对游客目的地满意度不产生显著影响;“费用和安全性”也对游客目的地满意度的影响较弱。
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王兆峰
关键词 公共交通游客感知满意度行为意图张家界    
Abstract:Public transport in good condition is important for tourist activities and tourism destination development. The level of tourists' perception of public transport is a factor influencing tourists' destination satisfaction and behavioral intention. It is important to identify the dimensionalities of tourism public transport and which dimensionality is affecting tourist satisfaction and behavioral intentions. Using method of factor analysis, this paper studies tourists' perception dimensionality, and its impact on tourists' destination satisfaction and behavioral intention in Zhangjiajie city, which is famous for world natural heritage of Wulingyuan beauty spot, in China. The result reveals that there are three dimensionalities of tourists' perception on public transportation, including convenience, cost and security, and aesthetics and scientificalness. This conclusion is consistent with previous research. The new dimensionality of tourist public transport perceived is cost and beauty. These dimensionalities have weak impact on tourists' destination satisfaction and behavior intention. The impact of convenience on tourism satisfaction of whole public transport and revisit intention is stronger than that of the other two dimensions, which is weak on tourist destination satisfaction too. The dimensionality of aesthetics and scientificalness has no obvious impact on tourist destination satisfaction. Impact of cost and security on tourists' destination satisfaction is also weak. Finally, advice is presented to improve service level of tourism public transport. Firstly, overall urban planning and traffic planning should consider different traffic demands between tourists and local residents. Secondly, it should place emphasis on the coordination and collaboration between all kinds of tourist traffic way, such as aviation, railway, and bicycle. Finally, it should improve label identification of tourism public transportation and security system of public transportation.
Key wordspublic transport    tourists&rsquo    perception    destination satisfaction    behavioral intention
收稿日期: 2013-05-06     
基金资助:国家自然科学基金项目(41261032);教育部新世纪人才支持计划项目编号(NCET-10-0166);湖南省教育厅科学研究项目(12C0318)
作者简介: 王兆峰(1965- ),男,湖南桑植人,博士,教授,博士生导师,研究方向为区域旅游开发。E-mail:jdwzf@126.com。
引用本文:   
王兆峰. 张家界旅游城市游客公共交通感知、满意度与行为[J]. 地理研究, 2014, 33(5): 978-987.
WANG Zhaofeng. Tourists’ perception of urban public transport, satisfaction and behavioral intention in Zhangjiajie city, China. GEOGRAPHICAL RESEARCH, 2014, 33(5): 978-987.
链接本文:  
http://www.dlyj.ac.cn/CN/10.11821/dlyj201405015      或      http://www.dlyj.ac.cn/CN/Y2014/V33/I5/978
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