Abstract：Public transport in good condition is important for tourist activities and tourism destination development. The level of tourists' perception of public transport is a factor influencing tourists' destination satisfaction and behavioral intention. It is important to identify the dimensionalities of tourism public transport and which dimensionality is affecting tourist satisfaction and behavioral intentions. Using method of factor analysis, this paper studies tourists' perception dimensionality, and its impact on tourists' destination satisfaction and behavioral intention in Zhangjiajie city, which is famous for world natural heritage of Wulingyuan beauty spot, in China. The result reveals that there are three dimensionalities of tourists' perception on public transportation, including convenience, cost and security, and aesthetics and scientificalness. This conclusion is consistent with previous research. The new dimensionality of tourist public transport perceived is cost and beauty. These dimensionalities have weak impact on tourists' destination satisfaction and behavior intention. The impact of convenience on tourism satisfaction of whole public transport and revisit intention is stronger than that of the other two dimensions, which is weak on tourist destination satisfaction too. The dimensionality of aesthetics and scientificalness has no obvious impact on tourist destination satisfaction. Impact of cost and security on tourists' destination satisfaction is also weak. Finally, advice is presented to improve service level of tourism public transport. Firstly, overall urban planning and traffic planning should consider different traffic demands between tourists and local residents. Secondly, it should place emphasis on the coordination and collaboration between all kinds of tourist traffic way, such as aviation, railway, and bicycle. Finally, it should improve label identification of tourism public transportation and security system of public transportation.
王兆峰. 张家界旅游城市游客公共交通感知、满意度与行为[J]. 地理研究, 2014, 33(5): 978-987.
WANG Zhaofeng. Tourists’ perception of urban public transport, satisfaction and behavioral intention in Zhangjiajie city, China. GEOGRAPHICAL RESEARCH, 2014, 33(5): 978-987.
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