地理研究 ›› 2015, Vol. 34 ›› Issue (1): 181-196.doi: 10.11821/dlyj201501016

• • 上一篇    

基于游客视角的历史街区旅游发展模式影响机理及创新——以苏州平江路为例

牛玉1(), 汪德根1,2()   

  1. 1. 苏州大学旅游系,苏州 215123
    2. 北亚利桑那大学地理、规划与休闲系,亚利桑那 弗拉格斯塔夫86011-5016, 美国
  • 收稿日期:2014-05-08 修回日期:2014-10-15 出版日期:2015-01-10 发布日期:2015-01-10
  • 作者简介:

    作者简介:牛玉(1989- ),女,江苏徐州人,硕士,主要研究城市旅游。E-mail:niuyu1008@126.com

  • 基金资助:
    国家自然科学基金项目(41271134);江苏省普通高校研究生科研创新计划项目(KYLX_1280)

Influence mechanism and innovation of tourism development pattern of historic streets based on the perspective of tourists: A case of Pingjiang Road of Suzhou

Yu NIU1(), Degen WANG1,2()   

  1. 1. Tourism Department of Soochow University, Suzhou 215123, Jiangsu, China
    2. Department of Geography, Planning and Recreation, Northern Arizona University, Flagstaff Arizona 86011-5016, USA
  • Received:2014-05-08 Revised:2014-10-15 Online:2015-01-10 Published:2015-01-10

摘要:

历史街区是重要的文化遗产保护对象,但原真文化僵化保护和过度商业化成为阻碍历史街区可持续发展的两大症结。构建了影响历史街区旅游发展模式支持度的结构方程假设模型,以苏州平江路为例实证研究历史街区旅游发展模式支持度影响因素,并提出历史街区旅游发展创新型模式。结果显示:①传统文化与现代文化共生、消费需求和景观及空间意象是影响历史街区旅游发展支持度的关键因素,业态分布及类型、街道布局及功能和历史信息传达是重要因素;②传统文化与现代文化共生对支持度影响程度最大,其次为消费需求;③构建了以传统与现代和谐共生的城市文化为基础,以满足游客体验和休闲需求为驱动力,以“创意化”、“人性化”、“精致化”和“生活化”为开发手段,形成凸显城市文化并体现现代休闲体验需求的集“文化化”、“体验化”、“休闲化”、“创意化”、“人性化”、“精致化”、“生活化”和“特色化”于一体的历史街区“八化”旅游发展创新型模式。

关键词: 历史街区, 旅游发展模式, 机理, 创新, 苏州平江路

Abstract:

The historical streets are important protected objects of cultural heritage because of their complex intrinsic value, but rigid protection of original culture and excessive commercialization have become two obstructions of sustainable development of historical streets. Based on the exploratory factor analysis (EFA), this study builds a hypothesis structural equation model of the influence on the support of tourism development of historical streets. The study takes Pingjiang Road of Suzhou as the example and empirically studies the factors that influence the support of tourism development of historical streets by confirmatory factor analysis (CFA). Then the study proposes a creative tourism development mode of historical streets, which aims to promote the sustainable development of historical streets. The results show that: (1) The coexistence of traditional culture and modern culture, the consumption demands as well as the landscape and space image are the key factors affecting the support of tourism development in historical streets. The layout and type of commercial format, street layout and function as well as expression of historical information are important factors affecting the support of tourism development in historical streets; (2) The coexistence of traditional culture and modern culture has the most significant influence on support, followed by consumption demands, showing that the integration of traditional and modern urban culture as well as the satisfaction of consumers' demands are the foundation of tourism development pattern; (3) The study builds a tourism development model with the foundation of urban culture integrated by traditional culture and modern culture, the driving force of the satisfaction of the tourists' experience and leisure needs, and the development tools of "creative", "humanization", "refinement" and "life-orientation". The model is a creative one which not only emphasizes urban culture, but also meets the leisure and experience demands of tourists in the modern society. Moreover, it merges "culturalization", "experience", "leisure", "creative", "humanization", "refinement", "life-orientation" and "characteristic".

Key words: historic streets, tourism development model, mechanism, creativity, Pingjiang Road of Suzhou