地理研究 ›› 2016, Vol. 35 ›› Issue (6): 1074-1095.doi: 10.11821/dlyj201606007

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中国中部C2C店铺服务质量的空间分异及其影响因素——以淘宝网5类店铺为例

丁志伟1,2(), 周凯月1,2, 康江江1,2, 王发曾1,2, 张改素1,2   

  • 收稿日期:2015-12-21 修回日期:2016-03-19 出版日期:2016-06-20 发布日期:2016-06-30
  • 作者简介:

    作者简介:丁志伟(1983- ),男,河南荥阳人,博士,讲师,研究方向为城市规划与设计、城市与区域综合发展。E-mail: dingzhiwei1216@163.com

  • 基金资助:
    国家自然科学基金项目(41271144);河南省政府决策研究招标课题项目(2014190)

The spatial differentiation and influencing factors of the service quality of C2C stores in Central China: A case study of five types of Taobao online stores

Zhiwei DING1,2(), Kaiyue ZHOU1,2, Jiangjiang KANG1,2, Fazeng WANG1,2, Gaisu ZHANG1,2   

  • Received:2015-12-21 Revised:2016-03-19 Online:2016-06-20 Published:2016-06-30

摘要:

基于中国最具代表性的C2C网络零售商圈——淘宝网,选择居民消费最常见的五类店铺进行数据搜集,以店铺的服务质量为特征量,分析中部地区C2C店铺服务质量的空间分异格局及其影响因素。结果表明:① 从省域层次看,综合、服装类、电子类排名依次为湖北、湖南、河南、安徽、江西、山西,湖北呈现一枝独秀的状态。家居箱包类、美食类与美妆类前四位排名与综合服务质量有所差别,后两位保持不变。② 从市域层面看,省会城市、城市群核心城市、经济强市的综合服务质量较高,外围区综合服务质量较低,北部太原市周边形成低值集聚区。无论是综合还是分类服务质量均存在微弱的负空间关联,彼此之间的临近效应不明显。其中长株潭城市群、武汉市处于显著HL区,对周边的极化效应明显。城市空间联系特征主要呈现以省会城市为中心向四周扩散的辐射状模式,其中长株潭城市群、中原城市群内部城市之间的联系程度较高。以电子、美妆类为表征的空间联系强度网络比另外三类相对复杂,且城市联系强度明显优于另外三类。从复杂网络特征看,总体上表现出以核心城市和少数综合实力强市为主的“核心—外围”空间布局结构,产生了中心度与集聚系数不相匹配的倒置现象。③ 从影响因素看,基础规模实力发挥着决定性的影响,城镇化质量扮演着重要的推动作用,文化教育水平提供了重要的知识与技能支撑,信息化起着融合助推作用,物流环境的影响在逐渐弱化,区位优势的作用有所下降,六类影响因素交织影响造成了中部市域店铺服务质量的分异格局。

关键词: C2C电子商务, 店铺, 淘宝网, 空间分异, 影响因素, 中部地区

Abstract:

China's electronic business has developed rapidly in recent years. The e-commerce has created enormous opportunities for both product providers and consumers. The C2C e-commerce, such as clothing, hand bags, foods, cosmetics, personal electronics and household appliances, has played a leading role in consumer market. Considering the uneven regional development of electronic business, this paper aims to investigate the spatial differentiation and influencing factors of the service quality of C2C stores in Central China. Five types of stores on Taobao, one of the biggest online C2C shopping websites in China, are selected in this study. The location, type and service quality for each store in 88 city regions are collected from the website. The comprehensive service quality at provincial and prefectural levels is evaluated. The regional indicators of service quality are analyzed by ArcGIS thematic mapping and Geo-Da spatial exploratory data analysis. The results show that the spatial differentiation of service quality is evident at provincial scale. The comprehensive service quality in the capital cities, the core cities of urban agglomeration and the economically developed cities is higher, while it is lower in peripheral area. At prefectural level, there is a weak negative spatial autocorrelation. For example, Wuhan city and Changsha-Zhuzhou-Xiangtan (Chang-Zhu-Tan) Urban Agglomeration are in the HL region with strong polarization effects. As for the complex network, the provincial capital cities and the economically developed cities have high degree of centrality and form a "core - periphery" spatial layout structure with the core cities and a few strong comprehensive strength cities. At the same time, the centrality degree and agglomeration coefficient do not match and even show an inversion phenomenon, which suggests that the agglomeration of service quality of C2C stores in Central China is not strong and the trickle-down effect is not obvious. Correlation and regression results show that the economic strength, the informatization level, quality of urbanization process, education level, logistics environment and location advantage are the main factors that affect the service quality of C2C stores in Central China. Based on the analysis, it is predicted that the business opportunities and service quality of C2C e-commerce in this region will benefit from the upgrade of urbanization quality, informatization level and education level as well as logistics environment improvement.

Key words: C2C e-commerce, online stores, Taobao website, spatial difference, influencing factors, Central China