地理研究 ›› 2017, Vol. 36 ›› Issue (6): 1106-1122.doi: 10.11821/dlyj201706009

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基于文本挖掘的城市旅游社区形象感知研究——以北京市为例

李萍1,2,3,4(), 陈田1,2(), 王甫园1,2,3, 王新歌1,2,3   

  1. 1. 中国科学院地理科学与资源研究所,北京 100101
    2. 中国科学院区域可持续发展分析与模拟重点实验室,北京 100101
    3. 中国科学院大学,北京 100049
    4. 北京师范大学地理学与遥感科学学院,北京 100875
  • 收稿日期:2017-01-11 修回日期:2017-03-09 出版日期:2017-06-30 发布日期:2017-07-18
  • 作者简介:

    作者简介:李萍(1988- ),女,河南安阳人,博士研究生,研究方向为旅游地理。E-mail: lip.14b@igsnrr.ac.cn

Urban tourism community image perception and differentiation based on online comments: A case study of Beijing

Ping LI1,2,3,4(), Tian CHEN1,2(), Fuyuan WANG1,2,3, Xinge WANG1,2,3   

  1. 1. Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101, China
    2. Key Laboratory of Regional Sustainable Development Modeling, CAS, Beijing 100101, China
    3. University of Chinese Academy of Sciences, Beijing 100049, China
    4. School of Geography, Beijing Normal University, Beijing 100875, China
  • Received:2017-01-11 Revised:2017-03-09 Online:2017-06-30 Published:2017-07-18

摘要:

城市旅游社区是承载多元文化、彰显城市魅力的空间载体,是城市旅游特色目的地体系的重要组成部分。网络点评客观地记录了游客对旅游地的感受,为城市旅游社区形象感知的研究提供了一个新的角度。运用文本挖掘法对旅游者发表在百度旅游、携程旅行网等有关北京市典型城市旅游社区的点评进行质性研究。通过分析国内旅游者对南锣鼓巷地区、798艺术区、三里屯、什刹海、大栅栏地区等5个旅游社区认知形象、情感形象和总体形象感知,得出以下结论:① 城市旅游社区认知形象要素可归纳为建筑类、饮食类、文化类、相关地名、(适游)群体、业态等6个群组;② 各旅游社区情感意象各有特点,体现出一种对认知形象的延伸,但总体而言,文化和氛围类的情感意象较为突出;③ 旅游者对旅游社区的情感态度以喜欢和肯定为主,但在文化理解和感受等方面,各旅游社区存在差异;④ 旅游社区的类型可归纳为历史文化型、现代文化型、综合型。根据研究结论,提出社区旅游可持续发展的对策与建议。

关键词: 城市, 旅游社区, 内容分析, 网络点评, 北京

Abstract:

The urban tourism community embraces the multiculturalism and charms of cities. It serves as an important component of destination systems based on city tourism characteristics. A network can record tourists' personal observations, which provide novel perspectives for studying the urban tourism community's images. This paper uses a text-mining method to express comments on the typical urban tourism community concerning Beijing, as published on the Baidu Travel and Ctrip network platforms. Through analysis of the domestic tourism community's cognitive images, emotional images, and overall image perception of the Nanluoguxiang area, 798 Art District, Sanlitun Village, Shichahai, and Dashilan, four reasons are proposed for differing image perception among five tourism sub-communities focused on: architectural features, history and culture, business types, and resident groups. The following conclusions are drawn. (1) Urban community tourism cognitive image elements can be assigned to six groups: construction, diet, culture, place names, tourists' groups, and store types. (2) The tourism community's affective images possess different characteristics, reflecting an extension of cognitive images but, overall, culture and atmosphere of affective images are more prominent. (3) The tourists' attitudes toward tourism community demonstrate affection and admiration, but the understandings and emotions toward the culture of five communities are different. (4) Tourism community types can be grouped as history culture, modern culture, and integrated culture. In line with these conclusions, this paper presents measures and suggestions. First, classification of construction of tourism community protection and management needs to be strengthened, and perception of community material image elements improved. Second, the tourism community experience elements should be enriched, and emotional identity enhanced. Third, the material environment and atmosphere of characteristic culture should be optimized, and comprehensive attraction enhanced. Finally, a network platform should be constructed for the tourism community, and enthusiasm of tourists toward posting online reviews should be raised. This study can help identify the core value of tourism resources in the community, determine suitable image management and strategy, and promote sustainable development of tourism communities.

Key words: city, tourism community, content analysis, network comments, Beijing