地理研究 ›› 2017, Vol. 36 ›› Issue (12): 2332-2342.doi: 10.11821/dlyj201712005

• 研究论文 • 上一篇    下一篇

流动性的旅游体验模型建构——基于骑行入藏者的研究

张朝枝1,2(), 张鑫1   

  1. 1. 中山大学旅游学院,广州 510275
    2. 美国伊利诺伊大学香槟分校—中山大学国家公园国际联合实验室(张家界),广州 510275
  • 收稿日期:2017-06-11 修回日期:2017-09-14 出版日期:2017-12-15 发布日期:2017-12-15
  • 作者简介:

    作者简介:张朝枝(1973- ),男,湖南岳阳人,教授,博士生导师,研究方向为旅游地发展、遗产旅游。E-mail:zhchzhi@mail.sysu.edu.cn

  • 基金资助:
    国家自然科学基金项目(41471122)

Constructing a mobile travel experience model: Empirical study of cyclists travelling to Tibet

Chaozhi ZHANG1,2(), Xin ZHANG1   

  1. 1. School of Tourism Management, Sun Yat-sen University, Guangzhou 510275, China
    2. UIUC-SYSU International Joint Lab for National Park Research (Zhangjiajie), Guangzhou 510275, China
  • Received:2017-06-11 Revised:2017-09-14 Online:2017-12-15 Published:2017-12-15

摘要:

从流动性视角出发,选取骑行入藏的旅游者为样本,采用观察法和半结构式访谈法对其旅游体验进行分析。研究发现:骑行入藏者的旅游体验由行为情境、氛围情境和情感情境三维结构组成,具体包括骑行活动、景物观赏、社会交往等行为情境;宗教文化、民俗民风、在路上等氛围情境;震撼与恐惧、感动与反思、自由与愉悦等情感情境。以此为基础建构了旅游者流动性体验的行为—氛围—情感体验模型,并认为骑行者以自我踩踏为动力,以慢速全景式亲近环境,通过与周边的人、景、物的互动,加强了与当地的联系和自我的社会认同,旅游的“地方”已经不再是传统的“点”或者“面”,而是沿途“一线”的行为与氛围互动的情感载体,情感体验与流动过程紧密相关。因此在流动性旅游产品开发中,要特别注重情感氛围营造。

关键词: 流动性, 骑行旅游者, 旅游体验, 情感体验, 西藏

Abstract:

In the age of the mobile world, tourists are shifting their gaze from the destination to glances on the way. The tourist experience still encompasses a "three-stage" model - travel to site, on-site activities, and the return travel. However, it remains unclear why tourists enjoy the travelling process rather than the destination experience, how the mobile experience forms, and what comprises the structure of the mobile experience. In this study, a perspective on mobility was gained by observing cyclists travelling on their way from Sichuan to Tibet, which is a popular mobile travel activity for young Chinese. Both observation and semi-structured interviews were used to analyze the mobile travel experience of cyclists. The findings suggested that mobile travel experience is structured by behavioral, environmental and emotional atmospheres, with each represented by three dimensions respectively. The behavioral atmosphere included cycling activities, landscape appreciation and social interaction; the environmental atmosphere included religion atmosphere, folk customs and "on-the-way" atmosphere; the emotional atmosphere included shock and horror, reflective and being moved, and freedom and pleasure. This paper constructed a behavioral-, environmental- and emotional-mobile travel experience model, revealing how cyclists pace themselves slowly and interact with their surroundings. This strengthens both ties with the local neighborhood and self-social identity. Furthermore, the travel endpoint is no longer the "place" or "destination", but is rather the complex emotional experience of on-the-way ambience, which is considered critical for the mobility process. Thus, emotional atmosphere should be a focus of development at tourist destinations.

Key words: mobility, cyclist, travel experience, emotional experience, Tibet