关键词: 集镇体系, 乡村市场网络, 地域组织, 网络优化

Abstract: Taking Tengzhou, Shandong province as an example, this article focuses on the fundamental concepts, principals, structures and spatial systems of town system and rural market network.According to the author of this article,the rural market network is defined as the regional organization of rural marketing and marketing currents, literally, it is the spatial network of little towns and their hinterlands, which is connected by transportation and communication facilities.In the case study, this article not only discusses the points system, spatial structure, market hinterlands division and the net system of the rural market network, but also studies the regional organizing characteristics of all kinds of marketing currents, such as commodity currents, man currents and information currents.The rural market netowrk is characterized as a subrational system of which the points grade structure is a pyramid system, the higher-grade points are well-distributed while the distribution of lower-grade points is unbalanced.The hinterlands of Tengzhou marketing center are hexagon-shaped.Road is the main carrier of all kinds of marketing currents.On the basis of the analysis above,this artical takes the first step in the optimization of rural market network in Tengzhou.The author, furthermore, still tries to advance some pieces of instructive measures of the rural market network optimization.

Key words: Town system, Rural market network, Regional organization, Network optimization