地理研究 ›› 2004, Vol. 23 ›› Issue (1): 104-114.doi: 10.11821/yj2004010013

• 论文 • 上一篇    下一篇

基于态度与行为的我国旅游地居民的类型划分——以西递、周庄、九华山为例

苏勤1,2, 林炳耀1   

  1. 1. 南京大学城市与资源学系 南京210093;
    2. 安徽师范大学国土资源与旅游学院,芜湖241000
  • 收稿日期:2003-07-08 修回日期:2003-09-29 出版日期:2004-02-15 发布日期:2004-02-15
  • 作者简介:苏勤(1964-),男,安徽安庆人,副教授,博士研究生。主要从事旅游地理与旅游社会文化研究。E- mail:ahsuqin@263.net
  • 基金资助:

    安徽省教育厅自然科学基金项目(2003);安徽师范大学科研专项基金项目

Classification of residents in the tourist attractions based on attitudes and behaviors: a case study in Xidi, Zhouzhuang and Jiuhua Mountain

SU Qin1,2, LIN Bing-yao1   

  1. 1. Department of Urban and Resources Sciences, Nanjing University, Nangjing 210093,China;
    2. College of National Territorial Resources and Tourism, Anhui Normal University, Wuhu 241000,China;
  • Received:2003-07-08 Revised:2003-09-29 Online:2004-02-15 Published:2004-02-15

摘要:

利用社会调查和市场细分方法 ,对西递、周庄和九华山三个旅游地的居民态度与行为进行实地调查 ,采用分层聚类法将旅游地居民分为四种类型。老年、居住时间较长和文化程度较高的居民多数为矛盾的支持者或理性的支持者 ;对于旅游业联系和依赖较少的居民多属于淡漠的支持者 ;而青年、旅游部门、家人或亲戚有人在旅游部门工作、家庭收入主要或部分来自旅游业的居民在热情的支持者中占较大比重。比较研究的结果表明 ,国内外旅游地居民对旅游发展的态度与行为都存在明显分化 ,但国内旅游地居民较国外旅游地居民对旅游发展表现出更为积极的态度和支持行为 ,尚未形成反对者。

关键词: 态度与行为, 旅游地, 居民类型, 聚类分析, 中国

Abstract:

Using social investigation and segmentation approach, the authors conduct in site investigation upon the attitudes and behaviors of residents to the tourist attractions in Xidi, Zhouzhuang and Jiuhua Mountain. Residents in these places are classified into four types by using hierachically clustering and are named ambivalent supporters, indifferent supporters, enthusiastic supporters and rational supporters respectively based on the analysis of the attitudes and behaviors of these residents toward the development of tourism. There exist distinctive differences between these four types of residents in their demographic characteristics and social background. Mainly and in general, those who are aged, long time resided and relatively higher educated become ambivalent or rational supporters, those who are less related to and dependent on tourism become indifferent supporters, while those, who are young, or engaged in tourism, or whose family members or relatives are engaged in tourism or whose main income depends on tourism, taking up the greater proportion among the enthusiastic supporters. Economic interest, educational background, the knowledge about tourism development and the age remain the main affects on their attitudes to and behavior in tourism. Comparison shows that Chinese residents in tourist attractions are more active and supportive in attitude and behavior than their foreign counterparts, and until now there are no opponents against tourism in China.

Key words: attitudes and behaviors, tourist attraction, residents type, cluster analysis