关键词: 台胞大陆旅游流, 空间场效应, 航空口岸, 数据库分析技术

Abstract: To put up with the lack of flow and current direction data among tourism destinations, which are important for research, this paper illustrates the different spatial field effects of tourist flow of Taiwanese visiting Mainland China due to the choice of different ports, by taking the database technique based on the principle of network analysis. It was found that the tourist flow relation among tourists taking Guangzhou-Guangzhou and Shanghai-Shanghai respectively as their entry and exit ports is comparatively better developed; then comes Beijing-Beijing, Shanghai-Guangzhou. However, the spatial field development of tourist flow among tourists taking Beijing-Shanghai(or Shanghai-Beijing) and Beijing-Guangzhou(or Guangzhou-Beijing) respectively as their entry and exit ports is much weaker. Such a pattern of spatial field effect should be attributed to the combined impacts of factors like regional supply of tourist resources, the tourist market demand (such as preference for products and limited time for traveling), transport media for traveling (intensity and tightness of airline network linkage) and marketing of travel agencies. The result of such a research could provide reference for the cooperation and development of regional tourism of Taiwanese visiting Mainland China. This paper only analyzes some factors such as the subjective initiative of tourist flow(the disposable time for traveling), the intermediary condition (transportation intermediary, marketing of travel agencies) and so on, which make the spatial effect of tourist flow of Taiwanese visiting Mainland China based on airports change. But the paper neglects the influence of some attribute factors of tourism destination, for example economic, political and social structures, geopolitical relations and so on, which decides the intensity and range of the tourist flow's spatial effect to a certain extent. How to bring these factors into the quantitative research on the tourist flow's spatial effects is still awaiting to be further explored and make breakthroughs.

Key words: tourist flow of Taiwanese visiting Mainland China, spatial field effect, airports, the database analysis technique