旅游资源开发潜力评价的多层次灰色方法——以老子山风景区为例

doi:10.11821/yj2007030024

地理研究 ›› 2007, Vol. 26 ›› Issue (3): 625-635.doi: 10.11821/yj2007030024

• 城市与乡村 • 上一篇

旅游资源开发潜力评价的多层次灰色方法——以老子山风景区为例

汪侠¹, 顾朝林¹, 刘晋媛¹, 梅虎²

1. 南京大学城市与资源学系,南京 210093;
2. 南京航空航天大学经济与管理学院,南京 210016

收稿日期:2006-07-19 修回日期:2007-02-27 出版日期:2007-05-25 发布日期:2007-05-25
作者简介:汪侠(1974-)女,安徽怀远人,博士生,教师。主要从事旅游地理与旅游规划研究。E-mail :wangxia128@yahoo.com.cn
基金资助:
国家自然科学重点基金项目(45435013)资助

Multi-level grey evaluation of tourism resourcesexploration potential: A case of Laozi Mountain Tourism Attraction

WANG Xia¹, GU Chao-lin¹, LIU Jin-yuan¹, MEI Hu²

1. Department of Urban and Resources Sciences, Nanjing University, Nanjing 210093, China;
2. School of Economics and Management, Nanjing University of Aeronautics and Astronautics,Nanjing 210016, China

Received:2006-07-19 Revised:2007-02-27 Online:2007-05-25 Published:2007-05-25
Supported by:
国家自然科学重点基金项目(45435013)资助

摘要/Abstract

摘要： 旅游资源开发潜力评价,是对旅游资源是否具备发展旅游业的条件并进而获取经济、社会和环境效益的能力的衡量。其评价不仅着眼于旅游资源的本体价值,还关注对旅游资源开发不可或缺的环境条件和开发效益等。文章在旅游资源开发潜力评价方法上进行创新,将灰色理论和层次分析法相结合,以洪泽县老子山风景区为例,对其六个景区的旅游资源开发潜力进行了评价和排序。研究表明,旅游资源开发潜力的多层次灰色评价方法所需样本量小,灰色评价过程有助于解决层次分析法评价中出现的信息不完备和不确切问题,使评价结果更加客观可信。与传统的旅游资源评价方法相比,此方法能够有效解决旅游资源等级与开发潜力之间的错位问题,从而对旅游开发实践更具科学指导意义。

关键词: 旅游资源开发潜力, 多层次灰色方法, 老子山风景区

Abstract: Tourism resources exploration potential evaluation can be defined as the capacity of tourism resources to develop tourism industry and to gain economic, social and environmental benefits. The evaluation of tourism resources exploration potential involves not only the value of tourism resources themselves, but also environment conditions and development benefits which are necessary for the tourism resources development.Ot the basis of the combination of AHP approach and Grey Theory, this article tries to innovate the evaluation approach of tourism resources exploration potential by applying the multi-level grey approach. In the empirical study, Laozi Mountain Tourism Attraction is taken as an example.First, key factors which have important influence on tourism resources are analyzed and then evaluation index system of tourism resources exploration potential is established. It consists of three hierarchies, and is composed of 12 indexes. Second, the tourism resources exploration potential of the above six scenic spots in Laozi Mountain Tourism Attraction are evaluated and sorted based on the multi-level grey approach. The study shows that the result of the multi-level grey evaluation of tourism resources exploration potential is objective and reliable; it doesn't require a large sample and is very effective to fill in the gaps such as inexact and incomplete evaluation information. In addition, this paper applies multi-level grey approach in the evaluation of tourism resources and makes a comparative analysis between the evaluation result of tourism resources and that of tourism resources exploration potential. The study indicates that there is difference between them, high rating tourism resources does not mean prospective exploration potential. The evaluation of tourism resources exploration potential is more comprehensive and is helpful to resolve the conflict between tourism resources rating and tourism resources exploration potential.

Key words: tourism resources exploration potential, multi-level grey approach, Laozi Mountain Tourism Attraction

汪侠, 顾朝林, 刘晋媛, 梅虎. 旅游资源开发潜力评价的多层次灰色方法——以老子山风景区为例[J]. 地理研究, 2007, 26(3): 625-635.

WANG Xia, GU Chao-lin, LIU Jin-yuan, MEI Hu. Multi-level grey evaluation of tourism resourcesexploration potential: A case of Laozi Mountain Tourism Attraction[J]. GEOGRAPHICAL RESEARCH, 2007, 26(3): 625-635.

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旅游资源开发潜力评价的多层次灰色方法——以老子山风景区为例

Multi-level grey evaluation of tourism resourcesexploration potential: A case of Laozi Mountain Tourism Attraction

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