游客感知视角下的旅游地竞争力结构方程模型

doi:10.11821/yj2008030023

地理研究 ›› 2008, Vol. 27 ›› Issue (3): 703-714.doi: 10.11821/yj2008030023

游客感知视角下的旅游地竞争力结构方程模型

史春云¹, 张捷², 尤海梅¹

1. 徐州师范大学城市与环境学院,徐州 221116;
2. 南京大学地理与海洋科学学院,南京 210093

收稿日期:2007-11-27 修回日期:2008-03-24 出版日期:2008-05-25 发布日期:2008-05-25
作者简介:史春云(1971-),女,江苏常州人,副教授,博士,硕士生导师,中国地理学会会员。主要研究方向为旅游地理学与区域经济学。E-mail: shichunyun@163.com *通讯作者 : 张捷,教授,博士生导师。E-mail: jiezhang@nju.edu.cn
基金资助:
国家自然科学基金项目(40371030);国家自然科学基金项目(40671053);徐州师范大学博士启动基金项目(KY2007037)

Structural Equation Model for tourism destination competitiveness from tourists' perception perspectives

SHI Chun-yun¹, ZHANG Jie², YOU Hai-mei¹

1. College of Urban and Environmental Sciences, Xuzhou Normal University, Xuzhou 221116, China;
2. School of Geographic and Oceanographic Sciences, Nanjing University, Nanjing 210093, China

Received:2007-11-27 Revised:2008-03-24 Online:2008-05-25 Published:2008-05-25
Supported by:
国家自然科学基金项目(40371030);国家自然科学基金项目(40671053);徐州师范大学博士启动基金项目(KY2007037)

摘要/Abstract

摘要：

以世界遗产地九寨沟和庐山为例,基于游客感知视角,经过验证性因子分析、复核效度检验、因素恒等性检验发现,游客感知理论模型具有跨样本的稳定性和有效性。均值模型研究发现,除了服务感知结构变量,游客对九寨沟的资源和社区态度感知都显著优于庐山,总体满意度与忠诚度也好于庐山,因此九寨沟具有更突出的旅游竞争力。本研究拓展了旅游地竞争力定量评价研究方法,创新地将结构方程均值模型成功应用于不同类型的旅游地,建立社区态度结构变量,定量测度了社区利益主体与游客之间存在的交互作用,显示旅游地建设不能忽视社区各利益主体对游客和旅游业发展的态度。

关键词: 旅游地竞争力, 游客感知视角, 结构方程模型, 均值模型, 九寨沟, 庐山

Abstract:

Previous work of tourism competitiveness has focused more on integrative destinations, such as nations, states (provinces), cities, or destinations having similar attractions. However, appropriate research perspectives and methods havenot been found for evaluating tourism destinations of different types and different sizes.Moreover, early work of Structural Equation Model applied to tourism science has generally limited to a given destination and has rarely compared among different tourism destinations. Therefore, the main thrust of the paper will be concerned with comparing the tourism competitiveness between Jiuzhaigou and Lushan from tourists' perception perspective by applying structural equation model. Based on the Confirmatory Factor Analysis, Cross-validation, and Invariance Measurement, the theoretical model has stability and validity between different samples. Jiuzhaigou has more advantages than Lushan by comparing tourist perception in resources, community attitudes, integral satisfaction and loyalty except service through the Mean Model of Structural Equation. Structural Equation Models, especially Mean structural Model, are applied to and validated in this study, which is a step forward toward the quantitive research methods of destination competitiveness. It is the first time that latent variable of community attitudes has been introduced into the tourist perception model, which is testified to be positively correlated with the tourists' satisfaction and loyalty.

Key words: tourism destination competitiveness, tourists&rsquo, perception perspective, Structural Equation Model, Mean Structural Model, Jiuzhaigou, Lushan

史春云, 张捷, 尤海梅. 游客感知视角下的旅游地竞争力结构方程模型[J]. 地理研究, 2008, 27(3): 703-714.

SHI Chun-yun, ZHANG Jie, YOU Hai-mei. Structural Equation Model for tourism destination competitiveness from tourists' perception perspectives[J]. GEOGRAPHICAL RESEARCH, 2008, 27(3): 703-714.

参考文献

[1] 史春云,张捷,沈正平,等.旅游目的地竞争力定量评价综述.人文地理, 2006,21(3):72~77.

[2] 黄耀丽,李凡,郑坚强,李飞.珠江三角洲城市旅游竞争力空间结构体系初探.地理研究,2006,25(4):730~740.

[3] Heung V C S, Qu H. Hong Kong as a travel destination: An analysis of Japanese tourist' satisfaction levels, and the likelihood of them recommending Hong Kong to others. Journal of Travel and Tourism Marketing, 2000, 9(1/2): 57~80.

[4] Murphy P, Pritchard M P, Smith B. The destination product and its impact on traveler perceptions. Tourism Management, 2000, 21:43~52.

[5] Woodruff B R. Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 1997, 25(2):139~153.

[6] Pechlaner H, Smeral E, Matzler K. Customer value management as a determinant of the competitive position of tourism destinations. Tourism Review, 2002, 57(4):15~22.

[7] Baker D A, Crompton J L. Quality, satisfaction and behavioral intentions.Annals of Tourism Research, 2000, 27(3):785~804.

[8] 董观志,杨凤影.旅游景区游客满意度测评体系研究.旅游学刊,2005,20(1): 27~30.

[9] Gallarza M G, Saura I G.Value dimensions, perceived value, satisfaction and loyalty: An investigation of university students’ travel behaviour. Tourism Management, 2006, 27: 437~452.

[10] Dimanche F, Havitz M E. Consumer behavior and tourism: Review and extension of four study areas. Journal of Travel and Tourism Marketing, 1994, 3(3): 37~58.

[11] Kozak M, Rimmington M. Tourist satisfaction with Mallorca, Spain, as an off-season holiday destination. Journal of Travel Research, 2000, 38(3): 260~269.

[12] Schofield P. Evaluating castlefield urban heritage park from the consumer perspective: Destination attributes importance, visitor perception, and satisfaction. Tourism Analysis, 2000, 5(24):183~189.

[13] Petrick J F, Backman S J. An examination of the construct of perceived value for the prediction of golf travelers, intentions to revisit. Journal of Travel Research, 2002, 41(8):38~45.

[14] Ravald A, Gr nroos C. The value concept and relationship. European Journal of Marketing, 1996, 30(2):19~30.

[15] Oppermann M. Tourism destination loyalty. Journal of Travel Research, 2000, 39:78~84.

[16] Oh H. Service quality, customer satisfaction, and customer value: A holistic perspective. International Journal of Hospitality Management, 1999, 18(1): 67~82.

[17] 王群,丁祖荣,章锦河,等.旅游环境游客满意度的指数测评模型——以黄山风景区为例. 地理研究, 2006,25(1):171~181.

[18] Kozak M. Repeaters’ behavior at two distinct destinations. Annals of Tourism Research, 2001, 28:784~807.

[19] Cronin J J, Taylor S A. Measuring service quality: An examination and extension. Journal of Marketing, 1992, 56(3):55~68.

[20] Um S, Chon K, Ro Y. Antecedents of revisit intention.Annals of Tourism Research, 2006, 33(4):1141~1158.

[21] Bramwell B. User satisfaction and product development in urban tourism.Tourism Management,1998,19(1),35~47.

[22] Yoon Y, Uysal M. An examination of the effects of motivation and satisfaction on destination loyalty: A structural model. Tourism Management, 2005, 26: 45~56.

[23] Lee C, Yoon Y, Lee S. Investigating the relationships among perceived value, satisfaction, and recommendations: The case of the Korean DMZ. Tourism Management, 2007, 28: 204~214.

[24] O'Neill M A, McKenna M A. Northern Ireland tourism: A quality perspective. Managing Service Quality, 1994, 4(2):31~35.

[25] Otto J E, Ritchie J R B. Exploring the quality of the service experience: A theoretical and empirical analysis. Advances in Services Marketing and Management, 1995,(4):37~61.

[26] Cronin J J, Brady M K, Hult G T. Assessing the effects of quality, value, customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 2000, 76(2):193~218.

[27] 史春云,张捷,沈正平,等.区域旅游竞合研究进展.地理与地理信息科学, 2005,21(5):85~89.

[28] Jurowski C, Gursoy D. Distance effects on residents’ attitudes toward tourism. Annals of Tourism Research, 2004, 31(2):296~312.

[29] Ko D, Stewart W P.A structural equation model of residents’ attitudes for tourism development. Tourism Management, 2002, 23:521~530.

[30] 章锦河.古村落旅游地居民旅游感知分析——以黟县西递为例.地理与地理信息科学,2003,19(2):105~109.

[31] 苏勤等.基于态度与行为的我国旅游地居民的类型划分——以西递、周庄、九华山为例.地理研究,2004,23(1):104~114.

[32] 汪侠,顾朝林,梅虎.旅游景区顾客的满意度指数模型.地理学报,2005,60(5):807~816.

[33] 杨兴柱,陆林,王群. 农户参与旅游决策行为结构模型及应用. 地理学报,2005,60(6):928~940.

[34] 史春云,张捷,张宏磊,杨旸.旅游学结构方程模型应用研究综述.资源开发与市场,2008(1):63~66.

[35] 邱皓政.结构方程模式——LISREL的理论、技术与应用.双叶书廊有限公司,2005.

[36] Reisinger Y,Mavondo F.Determinants of youth travel markets' perceptions of tourism destinations.Tourism Analysis, 2002(7):55~66.

[37] Kaplanidou K, Vogt C. A structural analysis of destination travel intentions as a function of web site features. Journal of Travel Research, 2006,45(11): 204~216.

[38] 侯杰泰,温忠麟,成子娟.结构方程模型及其应用.北京:教育科学出版社,2004.

[39] Yoon Y, Gursoy D, Chen J. Validating a tourism development theory with structural equation modeling.Tourism Management, 2001, 22 (4): 363~372.

[40] 黄芳铭.结构方程模式:理论与应用.北京:中国税务出版社,2005.

游客感知视角下的旅游地竞争力结构方程模型

Structural Equation Model for tourism destination competitiveness from tourists' perception perspectives

PDF (PC)

赞

可视化

被引次数

摘要/Abstract

引用本文

使用本文

参考文献

相关文章 15

Metrics

本文评价

推荐阅读 0

[1]	张雪,柴彦威. 基于结构方程模型的西宁城市居民通勤行为及其影响因素[J]. 地理研究, 2018, 37(11): 2331-2343.
[2]	吴娜琳,乔家君,李小建. 政府推动下农业专业项目的空间扩散——以西峡县香菇产业为例[J]. 地理研究, 2017, 36(8): 1557-1569.
[3]	翟青, 甄峰, 汪侠, 陈映雪. 城市商务人士的行为活动特征[J]. 地理研究, 2014, 33(8): 1477-1488.
[4]	史春云, 孙勇, 张宏磊, 刘泽华, 林杰. 基于结构方程模型的自驾游客满意度研究[J]. 地理研究, 2014, 33(4): 751-761.
[5]	湛东升, 孟斌, 张文忠. 北京市居民居住满意度感知与行为意向研究[J]. 地理研究, 2014, 33(2): 336-348.
[6]	安祥生,陈园园,凌日平. 基于结构方程模型的城镇化农民可持续非农生计分析——以晋西北朔州市为例[J]. 地理研究, 2014, 33(11): 2021-2033.
[7]	张维亚, 陶卓民, 蔡碧凡, 魏鸿雁. 基于结构方程模型的遗产旅游地网站营销路径——以中国世界遗产地官方网站为例[J]. 地理研究, 2013, 32(9): 1747-1760.
[8]	颜秉秋, 高晓路. 城市老年人居家养老满意度的影响因子与社区差异[J]. 地理研究, 2013, 32(7): 1269-1279.
[9]	肖潇, 张捷, 卢俊宇, 尹立杰. 基于ITCM的旅游者地方依恋价值评估——以九寨沟风景区为例[J]. 地理研究, 2013, 32(3): 570-579.
[10]	杨钊, 上官筱燕, 蔡永寿, 张捷, 韩国圣. 九寨沟旅游劳工迁移微观驱动力分析[J]. 地理研究, 2013, 32(2): 347-359.
[11]	王楠楠, 章锦河, 刘泽华, 钟士恩, 李升峰. 九寨沟自然保护区旅游生态系统能值分析[J]. 地理研究, 2013, 32(12): 2346-2356.
[12]	毛小岗, 宋金平, 冯徽徽, 赵倩. 基于结构方程模型的城市公园居民游憩满意度[J]. 地理研究, 2013, 32(1): 166-178.
[13]	彭永祥, 曹小曙, 吴成基. 地质公园的旅游者收益及其核心影响力——以河南云台山世界地质公园为例[J]. 地理研究, 2012, 31(9): 1722-1735.
[14]	周年兴, 黄震方, 蒋铭萍, 梁艳艳. 庐山森林景观美学质量与景观格局指数的关系[J]. 地理研究, 2012, 31(7): 1224-1232.
[15]	周应恒, 吕超, 周德. 我国蔬菜主产地形成的影响因素——以山东寿光为例[J]. 地理研究, 2012, 31(4): 687-700.