• 旅游与文化 •

### 旅游者环境意识的调查与分析

1. 1. 中国科学院地理科学与资源研究所,北京 100101;
2. 内蒙古财经学院旅游学院, 呼和浩特 010051
• 收稿日期:2008-01-12 修回日期:2008-08-13 发布日期:2010-11-20
• 作者简介:吕君(1972-),男,内蒙古赤峰市人,博士后,教授。从事旅游发展与管理、旅游影响的研究。 *通讯作者 : 陈田,男,研究员,博士生导师。Email:chent@igsnrr.ac.cn
• 基金资助:

国家社会科学基金(06CJY033)和内蒙古自然科学基金(200711020611)资助项目。

### An investigation and analysis of tourists' environmental consciousness

LU Jun1,2, CHEN Tian1, LIU Li-mei2

1. 1. Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101, China;
2. Department of Tourism, Inner Mongolia Finance and Economy College, Hohhot 010051, China
• Received:2008-01-12 Revised:2008-08-13 Published:2010-11-20
• Supported by:

国家社会科学基金(06CJY033)和内蒙古自然科学基金(200711020611)资助项目。

Abstract:

According to the structure of environmental consciousness, we formulate a questionnaire on tourists' environmental consciousness in this study. The main quota systems in the questionnaire include four aspects: intellectual level of tourism environment, attitude towards tourism environment, evaluation on tourism environment and behavior of tourism environment. In view of weighting and bestowing score, we also construct evaluation model of each part in quota systems and overall evaluation model on environmental consciousness to calculate comprehensive score of tourists' level of environmental consciousness. Taking Hohhot region, Baotou region and Erdos area as case studies, we make an investigation on tourists' level of environmental consciousness. And we learn that the pattern of tourists' environmental consciousness is the one restricted by attitude towards environment through counting up and analyzing 480 questionnaires. The study indicates: (1) knowledge about environment is not the key problem which restricts tourists' level of environmental consciousness. Besides, evaluation on environment is not a dominant factor. But attitude towards environment is most important factor and resolves inclination of tourists' environmental behavior. Therefore changing consumers' attitude and training the tourists who are responsible for ecological environment is most critical to change tourists' environmental consciousness. (2) Tourists only know some basic and plain knowledge and viewpoint on environment. But they understand little complicated and abstract knowledge on environment. Especially, it is insufficient that the accuracy of tourists grasping knowledge on environment and degree of gradation increased progressively. (3) In the course of tour, tourists can hardly protect eco-environment conscientiously. And they could not supervise other tourists to maintain the eco-environment. Most tourists mainly think of how to minimize economic cost in the course of tour. They are not ready to serve for environmental protection of prairie tourism. So we can learn that if we can not carry out the guidance towards environmental consciousness properly and the appropriate management to tourist, it is unavoidable that assault on eco-environment. Consequently, we must strengthen that the staff of tour enterprises, including tourist guides, lead to positive consciousness of environmental protection for tourists.