地理研究

地理研究 ›› 2010, Vol. 29 ›› Issue (3): 556-564.doi: 10.11821/yj2010030018

• 旅游与文化 • 上一篇    下一篇

基于体验视角的历史街区旅游复兴——以福州市三坊七巷为例

刘家明1, 刘莹1,2   

  1. 1. 中国科学院地理科学与资源研究所, 北京 100101;
    2. 中国科学院研究生院, 北京 100049
  • 收稿日期:2009-07-11 修回日期:2009-10-12 出版日期:2010-03-20 发布日期:2010-03-20
  • 作者简介:刘家明(1966-),男,河南信阳人,副研究员,博士。主要研究城市旅游开发与管理、旅游地理、休闲度假旅游。E-mail:liujm@igsnrr.ac.cn。
    刘莹(1985-),天津人,硕士研究生。主要研究历史街区的旅游开发与管理、园林旅游。E-mail:carolaegean@126.com

An analysis of tourism revitalization of historic district in perspective of tourist experience:A case study of San-Fang Qi-Xiang district in Fuzhou City

LIU Jia-ming1, LIU Ying1,2   

  1. 1. Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101, China;
    2. Graduate University of Chinese Academy of Sciences, Beijing 100049, China
  • Received:2009-07-11 Revised:2009-10-12 Online:2010-03-20 Published:2010-03-20

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摘要：

目前国内历史街区在旅游开发上存在模式雷同、体验质量相似等问题,从旅游体验视角探讨了历史街区旅游复兴的新思路,分析了历史街区旅游体验要素,提出包含审美怀旧、文化教育、休闲娱乐、遁世逃避、社交生活和情感升华在内的6E体验模型及各体验要素营造方法。以福州市三坊七巷旅游发展策划为例,具体阐释了6E模型在历史街区旅游复兴中的应用,结合体验的层次性、综合性和场地分析,将整个街区由动到静、由表层到深度体验过渡,依次划分为南后老街摩尔、温馨休闲之巷、安泰水岸风情和小众定制名坊四个功能区。应用6E模型解决历史街区旅游功能分区和产品策划,有益于从文化、社会、经济层面上再造老街区的鲜活面貌,是一种可持续发展的思路。

关键词: 历史街区, 旅游体验, 6E模型, 三坊七巷

Abstract:

Presently, two key problems, similar development mode and analogical tourist experience have emerged with tourism development in domestic historic districts. This paper discusses the new thought of tourism revitalization in historic district in perspective of tourist experience. Firstly, based on the deep analysis of tourist experience's essential elements in historic districts, the 6E experience model is established to summarize the tourist experience, including Estheticism and nostalgia, Education and culture, Entertainment and leisure, Escape and relax, Exchange and communication and Emotion sublimation. Meanwhile, how to build up and enhance every single experience of the 6E model in tourism revitalization of historic districts is also explained. Secondly, the application of the 6E model is demonstrated elaborately in the case of Conceptual Planning of Tourism Development in San-Fang Qi-Xiang Historic District in Fuzhou City. Considering the hierarchy and comprehensibility of tourist experience and combined with site environment analysis, San-Fang Qi-Xiang historic district is divided into four function zones: Nanhou old street mall, Warmth and leisure lane, Antai water-front recreation zone and high-class hotel zone for special tourists. The four zones are distinguished by degrees of bustling and tranquility as well as the hierarchy of experience. This paper concludes that it is beneficial to use the 6E model to segment function zones and create new products in tourism revitalization of historic districts, because it helps to revitalize and create a fresh life style with historical continuation in cultural, social and economic aspects. Therefore, it is perceived as a sustainable thought of development.

Key words: historic district, tourist experience, 6E model, San-Fang Qi-Xiang district