旅游目的地游客感知形象形成机理与实证——以江苏省南通市为例

doi:10.11821/yj2011090002

地理研究 ›› 2011, Vol. 30 ›› Issue (9): 1554-1565.doi: 10.11821/yj2011090002

旅游目的地游客感知形象形成机理与实证——以江苏省南通市为例

吴小根¹, 杜莹莹²

1. 南京大学地理与海洋科学学院,南京 210093;
2. 南京大学金陵学院,南京 210089

收稿日期:2011-06-12 修回日期:2011-08-07 出版日期:2011-09-20 发布日期:2011-09-20
作者简介:吴小根(1964-),男,汉,江苏苏州人,教授,研究方向为旅游地理与旅游规划、地表过程与海岸带研究等。E-mail:wuxgnd@nju.edu.cn
基金资助:
国家自然科学基金项目(40871072)

Empirical study on perceptive image formation of tourists on tourism destination: A case study of Nantong, Jiangsu Province

WU Xiao-gen¹, DU Ying-ying²

1. Department of Geographic and Oceanographic Sciences, Nanjing University, Nanjing 210093, China;
2. Jinling College, Nanjing University, Nanjing 210089, China

Received:2011-06-12 Revised:2011-08-07 Online:2011-09-20 Published:2011-09-20

摘要/Abstract

摘要： 游客感知形象是近些年来目的地旅游形象研究的重点。旅游目的地游客感知形象的形成过程是一个复杂的过程,受到了多方面因素的影响,交织了行为学、心理学、社会学、旅游学的各方面内容。本文在明晰旅游目的地游客感知形象概念的基础上,系统分析了游客感知形象形成过程的影响因素与阶段特征,进而基于相关研究假设构建了游客感知形象形成概念模型,并采用因子分析法与相关分析法对概念模型进行了实证检验,研究表明:(1)游客个体因素、旅游目的地情境因素、感知刺激因素是影响旅游目的地游客感知形象形成的主要影响因素;(2)旅游目的地游客感知形象包括认知形象和情感形象,游客认知形象支持要素包括旅游资源要素、旅游可达性要素、休闲娱乐要素以及旅游氛围要素;(3)南通市游客感知形象形成的影响因素与旅游目的地认知形象支持要素、情感形象支持要素之间具有显性相关性,验证了感知形象形成概念模型具有可行性。

关键词: 游客感知形象, 形成机理, 旅游目的地, 南通市

Abstract: Perceptive image of tourists is the focus of research of tourism destination image in recent years. Perceptive image formation is a complex process which is influenced by various factors and interweaves the aspects of the behavior, psychology, sociology and tourism. Firstly, this study presents a definition of perceptive image of tourism based on the domestic and international literatures. In addition, we study the influence of factors on perceptive image formation systematically and make the stage characters of formation clearly. And then we construct a conceptual model of perceptive image formation based on research hypotheses. The model is empirically tested by factor analysis and correlation analysis. The results are obtained as follows. (1) The main factors influencing the perceptive image formation are the individuals, situation of tourism destination and inducement. (2) Perceptive image of destination tourism contains cognitive image and emotional image; components of cognitive image include tourism resources, tourism accessibility, entertainment and tourism atmosphere. (3) Generally, factors of perceptive image formation of Nantong are positively related to the components of perceptive image and the results can verify the feasibility of the conceptual model.

Key words: perceptive image of tourists, formation, tourism destination, Nantong

吴小根, 杜莹莹. 旅游目的地游客感知形象形成机理与实证——以江苏省南通市为例[J]. 地理研究, 2011, 30(9): 1554-1565.

WU Xiao-gen, DU Ying-ying. Empirical study on perceptive image formation of tourists on tourism destination: A case study of Nantong, Jiangsu Province[J]. GEOGRAPHICAL RESEARCH, 2011, 30(9): 1554-1565.

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旅游目的地游客感知形象形成机理与实证——以江苏省南通市为例

Empirical study on perceptive image formation of tourists on tourism destination: A case study of Nantong, Jiangsu Province

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