地理研究

地理研究 ›› 2012, Vol. 31 ›› Issue (9): 1707-1721.doi: 10.11821/yj2012090016

• 文化与旅游 • 上一篇    下一篇

基于扎根理论的节事场所与会展场馆场所依赖差异——以2011西安世界园艺博览会园区和琶洲国际会展中心为例

戴光全1,2, 梁春鼎1,2, 陈欣1,2   

  1. 1. 华南理工大学经济与贸易学院, 广州 510006;
    2. 华南理工大学现代服务业研究院, 广州 510006
  • 收稿日期:2011-12-07 修回日期:2012-02-09 出版日期:2012-09-20 发布日期:2012-09-20
  • 作者简介:戴光全(1966- ),男,江西赣州人,博士,教授,博士生导师,主要从事节事旅游与旅游地理、会展经济与管理的研究。E-mail:gqdai@scut.edu.cn
  • 基金资助:

    国家自然科学基金资助项目(40971090、D010202);广东省教育部产学研结合项目(2009B090200062);华南理工大学精品课程建设项目和教研项目(x2jmY1080850、x2jmY1080900)

Using grounded theory to study the difference of place attachment between festival & special event venue and convention & exhibition complex:Cases of venue of International Horticultural Exposition 2011 Xi'an China and China Import and Export Fair Complex

DAI Guang-quan1,2, LIANG Chun-ding1,2, CHEN Xin1,2   

  1. 1. School of Economics and Commerce, South China University of Technology, Guangzhou 510006, China;
    2. Academy of Modern Service Industry, South China University of Technology, Guangzhou 510006, China
  • Received:2011-12-07 Revised:2012-02-09 Online:2012-09-20 Published:2012-09-20

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摘要： 通过两个典型案例的对比,以2011西安世界园艺博览会园区和广州琶洲国际会展中心为研究区域,采用深度访谈和参与观察等手段获取研究资料,运用扎根理论分别对节事场所和会展场所的场所依赖的维度进行挖掘和提炼,归纳出个体、社会、场所和事件四个主要范畴,在此基础上比较研究节事场所和会展场馆场所依赖的差异。研究发现:观众在节事场所当中把个人视为"游憩者",节事场所被看作是一个"游憩空间",具有"根基性场所"的特点,观众在与节事场所的互动中倾向于情感性的依赖;观众在会展场馆当中把个人视为"消费者",会展场馆被看作是一个"消费空间",具有"工具性场所"的特点,观众在与会展场所的互动中倾向于功能性的依赖。

关键词: 场所依赖, 节事场所, 会展场馆, 差异, 扎根理论

Abstract: Place attachment is a hot topic in place study which is defined as an individual's cognitive or emotional connection.However,place attachment study is little related to event venues.The present studies treat events as an attribute of event host community(destination) to conduct research on the place attachment between people and the destinations,but little concerns about event venues themselves.As an inductive qualitative method,grounded theory is appropriate for situations where there is no pre-existing theory.This study considers that little theory existed related place attachment to event venues;and grounded theory is an appropriate methodological tool.Taking the International Horticultural Exposition,2011,Xi'an(Expo 2011 Xi'an China) and China Import and Export Fair Complex as cases,this paper collects first-hand data by observation and interviewing to analyse event-goers' behaviors,attitudes and emotions.Refining and concluding the dimensions of event place attachment based on grounded theory through three analytic procedures,i.e.,open coding,axial coding and selective coding,this study contracts a conceptual analytic model of place attachment in event venue which has four dimensions: person,society,place and event.Finally,the paper compares the differences of place attachment between Festival & Special Event Venue(FSEV) and Convention & Exhibition Complex(CEC) based on the four-dimension model.The results are shown as follows.Event-goers in FSEV regard themselves as "recreationists",and FSEV is characterized by "rooting venue" which is considered as a "recreation place",event-goers are inclined to show an emotional bonding with the event place;while event-goers in CEC regard themselves as "commuters",CEC is featured by "tooling venue" which is considered as a "consumption place" to event-goer,and functional bonding is more significant than emotional bonding for event-goers attached to the event venues.The difference of place attachment between FSEV and CEC is consistent with the difference of the nature of FSE as leisure/recreation events and CE as business/commercial events.

Key words: place attachment, festival &, special event venue(FSEV), convention &, exhibition complex(CEC), grounded theory