地理研究 ›› 2012, Vol. 31 ›› Issue (9): 1722-1735.doi: 10.11821/yj2012090017

• 文化与旅游 • 上一篇    下一篇

地质公园的旅游者收益及其核心影响力——以河南云台山世界地质公园为例

彭永祥1, 曹小曙2, 吴成基3   

  1. 1. 山东工商学院管理科学与工程学院, 烟台 264005;
    2. 中山大学地理科学与规划学院, 广州 510275;
    3. 陕西师范大学旅游与环境学院, 西安 710062
  • 收稿日期:2011-12-02 修回日期:2012-04-15 出版日期:2012-09-20 发布日期:2012-09-20
  • 作者简介:彭永祥(1969- ),男,博士,讲师,陕西凤翔人,主要从事旅游基础理论、旅游地学与地质公园等方面的研究。E-mail:pengyx165@sina.com
  • 基金资助:

    国家自然科学基金资助项目(40901077)

Tourists benefits of geoparks and its core impact:A case study of Mt. Yuntai Global Geopark in China

PENG Yong-xiang1, CAO Xiao-shu2, WU Cheng-ji3   

  1. 1. Management Science & Engineering College, Shandong Institute of Business & Technology, Yantai 264005, Shandong, China;
    2. School of Geography and Planning, Sun Yat-sen University, Guangzhou 510275, China;
    3. Tourism & Environment College of Shaanxi Normal University, Xi'an 710062, China
  • Received:2011-12-02 Revised:2012-04-15 Online:2012-09-20 Published:2012-09-20

摘要: 从强调旅游资源和旅游者这一旅游活动基本矛盾的角度以及当前国内地质公园开发利用现状出发,研究了地质公园的旅游者收益问题。透视人类旅游现象的本质不难发现,旅游者收益最能体现旅游促进人的发展的这一本质,也是旅游者旅游活动的核心利益和终极追求,因而其对旅游者满意及其后续行为应该具有核心影响力。为此,选择近年因建立世界地质公园而著名的河南云台山为研究对象,调查得到273个样本数据,建立旅游者收益影响力的结构方程模型进行相应的肯证和否证检析。结果显示:旅游者收益较之地质公园普遍支持力对旅游者满意具有更强的正效应,前者效应系数达0.75,后者仅0.36,旅游者收益因而具有重要的现实意义。而旅游者属性特征变量性别、文化程度、职业、来源地、年龄、需求特征等对旅游者收益基本没有影响,说明旅游者收益具有内在稳定性。研究从而也证明地质公园已对我国旅游者及市场产生了一定的特殊影响。

关键词: 地质公园, 旅游者收益, 核心影响力, 云台山, 结构方程模型

Abstract: Resources and tourists constitute basic contradiction and man-land relationship in tourism activities.Based on this,from the perspective of emphasizing tourism resources and tourists,and considering the current development status quo of domestic geoparks,this paper put forward and studied the "tourists benefits" of geoparks.By dissecting the essence of human tourism phenomenon,it is not difficult to find that within the scope of tourism gains,tourists benefits make an essential distinction between tourism and other human activities;it can not only fully embody the essence of tourism-promoting human development,but also is the major concern and the ultimate pursuit of tours in geoparks and all other scenic areas and thus should have core impact on tourist loyalty or behavior intention.Therefore,taking Mt.Yuntai as an example,which has achieved great prosperity in recent years because of the global geopark building,the corresponding positive and negative tests analysis of structural equation model(SEM) are developed with 273 samples data.The results indicate that tourists benefits have stronger positive effects on tourists satisfaction as a whole than the other general sustainment factors such as service,facilities and infrastructure,and environment in geoparks.The former has an direct effect coefficient of 0.75,but the latter only 0.36.Therefore,for geoparks tourism,tourists benefits can be considered as the important index of its core impact.While the tourists attribute variables such as gender,education,occupation,tourist-generating region,age group,individual's needs,basically make no much difference to tourists benefits.This implies the intrinsic stability of total benefits.Research also proves that geoparks in China have had certain special effects on tourists and tourism market.

Key words: geoparks, tourists benefits, core impact, Mt.Yuntai, SEM