Abstract：Based on the analysis of survey data,the tourists'perceptions measuring model of the mega-event impacts on tourism image have been identified,and through the analysis of the regular pattern of differences,the SEM was built to explore the relationship between tourists'perceptions and their behaviors.(1)The tourists'perceptions model of the mega-event impacts on tourism image consists of four dimensions,namely,tourism facility impact,city image impact,city function impact and city tourism attraction impact.(2) Shanghai Expo exerts greater tourists'perceptions on Shanghai tourism image;different groups have different perception intensities:the perceptions of the female tourists are stronger than those of the male;the perceptions of the married group are stronger than those of the unmarried;the perceptions of those who visited Expo are stronger than those of those who did not go there;the perceptions of the local tourists(citizens)are stronger than those of the foreigners.(3)The tourists'perceptions of Shanghai Expo impacts on tourism image present certain spatial differentiation rule:in terms of tourism facility and city image impact dimensions,the greater the distance,the stronger perceptions the tourists have;while in the terms of city function and tourism attraction dimensions,the greater the distance,the lower perceptions the tourists have.(4)Among the four dimensions of tourists'perceptions,the city tourism attraction dimension has the strongest impact on the tourists'(citizens')behaviors while the other dimensions do not have an obvious impact.The study on the impacts of mega-event on tourism image of host sites will have significant theoretical and practical implications for the sustainable development of mega-event tourism in China.
王朝辉, 何欢, 夏巧云, 陆林. 重大事件对举办地旅游形象的影响——2010上海世博会为例[J]. 地理研究, 2013, 32(6): 1155-1164.
WANG Chaohui, HE Huan, XIA Qiaoyun, LU Lin. Study on the impact of mega-event on tourism image of host site：A case study of 2010 Shanghai Expo. GEOGRAPHICAL RESEARCH, 2013, 32(6): 1155-1164.