关键词: 区域形象, 区域形象设计, 安徽形象, 形象系统

Abstract: This paper employed philosophy, behavior sciences, ideology, landscape science, regional planning and Corporation Identity System (CIS), to argue the concept of Regional Identity (RI), Regional Identity System (RIS), and the framework of design.Regional Identity is an overall sense and impression of a region, and attitude to the region which people possessed.It includes regional style and regional developmental scale, level, quality, model.Regional Identity is also an ideological image, taking shape through the "filtering" in the "black-box" of brains, compounding of actual things, individual background.Regional Identity System is a strategy on regional development.Through these strategy approaches that include regional mind identity (MI), behavior identity (BI), and visual identity (VI), a scenario of regional future is formulated.The aim of Regional Identity System is to enhance population quality, to improve environments, to improve economical standards and to make the landscape aesthetics heavier.Thus, the regional structure of people-environment system is to be ameliorated.The province is the administrative division having strong power of macroadministration in China, and the Province Identity is a topic which masses often talk about.The government and people in the province are after fame and position——superior regional identity.For instance, Anhui Province has distinguishing features, which are the short time setting up of the province, the important status in geopolitics, and the area of multiculture mixture.At the turn of centuries, Anhui Identity System have powerful agriculture, large light industry and famous tourism.Anhui is an energy and metallurgical industry base in East China, too.Anhui Identity System comprises three aspects: (1) MI, Anhui Spirit (Huangshan Pine Spirit, Tongcheng Literature School Spirit and Hui Merchants Spirit); (2) BI, the Government, People and Corporation Group Identity; (3) VI, City Identity, Basic Installation Identity, Tourism Identity.After probing into Anhui Identity System, the Author suggests that Regional Identity System is a basic way, by which the local government constructs and manages the local society, economy and culture.Regional Identity System is also an important channel to coordinate the development between economy and culture, and it is the new course of regional planing development.

Key words: Regional Identity, Regional Identity System, Anhui Identity, construction of Anhui Identity System