外围赌注和社区居民旅游承诺行为影响机制——以京郊市级民俗户为例

doi:10.11821/dlyj020180048

Abstract

Abstract:

With traditional research focusing on the typology or complexity system approach to community participation in tourism development, little attention was paid to the process or mechanism of the residents’ sustainable participation behavior in tourism. Since the special emphasis on the process of consistent behavior, the conceptualization of commitment behavior provides a practical approach to explain the residents’ sustainable participation behavior in tourism. Based on the side-bet theory, this study collected data from B&B owners in outer suburbs of Beijing, and developed a conceptual framework that links residents’ tourism empowerment with tourism commitment behavior, to explain the dynamic process of residents’ sustainable participation behavior. The model also posits that the strength of this perceptual relationship is moderate by the stage of the tourism life cycle. Based on confirmation factor analysis and moderator effect analysis, this paper demonstrates that: (1) Generally, residents’ empowerment from tourism has positive and significant effects on tourism commitment behavior, while economic and political empowerments have negative significant ones on tourism commitment, and social empowerment exerts a positive significant effect on it. This replies that residents’ consistent participation behavior is mainly driven by social relationship in community but not economic or political factors in general. (2) The stage of tourism development shows a significant moderate effect between tourism empowerment and tourism commitment behavior; especially the moderate effect is stronger when residents recognize their community tourism as the stage of exploration, growth and revolution. (3) The relationship between tourism empowerment and tourism commitment behavior shows that there are differences in different grouped residents in the resident’s perception of community tourism stage. Tourism empowerment and its dimensions have different significant effects on residents’ consistent participation behavior regarding to the stage of tourism development. This paper demonstrates the theoretical basis in residents’ tourism commitment behavior research and provides a practical implication on improving resident re-participation enthusiasm for tourism development. Future research might explore more factors and relationships which influence residents’ tourism commitment behavior under the background of side-bet theory.

Key words: tourism commitment behavior, tourism empowerment, Side-bet Theory, community participation, Beijing

Sha ZHU, Shan JIANG, Li TAO. Side-bet theory: How do B&B owners make commitment to tourism development in outer suburbs of Beijing ?[J].GEOGRAPHICAL RESEARCH, 2019, 38(5): 1208-1221.

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远郊区县	民俗村数	星级民俗户数	案例地(村名)	旅游资源	旅游业起步时间	市级民俗村评定时间
怀柔	33	1182	官地	神堂峪景区	1993年	2001年
怀柔	33	1182	大水峪	青龙峡景区	1996年	2004年
延庆	29	1046	古城	龙庆峡景区	1987年	1999年
延庆	29	1046	柳沟	豆腐宴特色餐饮	2003年	2003年
密云	25	501	石城村	桃源仙谷景区	1997年	2001年
密云	25	501	司马台新村	古北水镇	2014年	2014年
平谷	29	514	挂甲峪	休闲度假区	2005年	2005年
平谷	29	514	玻璃台	明长城遗址	2005年	2013年
房山	33	284	十渡	孤山寨景区	1995年	2005年
房山	33	284	七渡	拒马河景区	2004年	2015年
门头沟	23	177	爨底下	明清古村落	1996年	2003年
门头沟	23	177	黄岭西	红色旅游	2005年	2007年

潜变量	观测指标	标准化估计参数	SMC	组合信度	平均方差提取值
经济增权	EC1	0.665	0.442	0.80	0.57
	EC2	0.852	0.726
	EC3	0.734	0.539
心理增权	PSY1	0.652	0.425	0.81	0.51
	PSY2	0.717	0.514
	PSY3	0.785	0.616
	PSY4	0.697	0.486
社会增权	SOC1	0.684	0.468	0.84	0.52
	SOC2	0.664	0.441
	SOC3	0.698	0.487
	SOC4	0.660	0.436
政治增权	POL1	0.883	0.780	0.92	0.74
	POL2	0.901	0.812
	POL3	0.832	0.692
	POL4	0.824	0.679
旅游增权	经济增权	0.632	0.399	0.85	0.61
	心理增权	0.977	0.955
	社会增权	0.903	0.815
	政治增权	0.512	0.262
旅游承诺行为	COM1	0.804	0.646	0.82	0.61
	COM2	0.936	0.876
	COM3	0.544	0.295

模型适配度指标		CMIN/DF	GFI	AGFI	RMSEA
取值范围		1~3	> 0.90	> 0.90	0.05~ 0.08可接受
模型1	修正前	3.861	0.886	0.851	0.076
模型1	修正后	2.799	0.921	0.922	0.060
模型2	修正前	3.359	0.901	0.870	0.069
模型2	修正后	2.810	0.924	0.918	0.061

假设		标准化回归系数β	P值	结果
H1	旅游增权对旅游承诺行为具有显著正向影响	0.330***	0.000	Y
H1a	经济增权对旅游承诺行为具有显著正向影响	-0.146**	0.049	N
H1b	心理增权对旅游承诺行为具有显著正向影响	0.138	0.358	N
H1c	社会增权对旅游承诺行为具有显著正向影响	0.317**	0.040	Y
H1d	政治增权对旅游承诺行为具有显著正向影响	-0.137**	0.020	N

发展阶段感知	旅游增权→旅游承诺行为路径系数
发展阶段感知	Estimate	C.R
起步	0.756**	2.494
增长	0.183**	1.797
平稳	0.828***	2.855
下滑	0.086**	0.820
转型	0.708**	1.940

Side-bet theory: How do B&B owners make commitment to tourism development in outer suburbs of Beijing ?

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旅游发展阶段	影响路径	标准系数	Sig.
起步	心理增权→旅游承诺行为	0.414	0.001***
起步	社会增权→旅游承诺行为	0.232	0.049**
增长	经济增权→旅游承诺行为	0.214	0.033**
增长	社会增权→旅游承诺行为	0.265	0.009***
平稳	心理增权→旅游承诺行为	0.405	0.000***
平稳	政治增权→旅游承诺行为	-0.209	0.015**
下滑	心理增权→旅游承诺行为	0.279	0.003***
下滑	政治增权→旅游承诺行为	-0.225	0.015**
转型	经济增权→旅游承诺行为	0.771	0.000***
转型	政治增权→旅游承诺行为	-0.398	0.032**

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