GEOGRAPHICAL RESEARCH ›› 2009, Vol. 28 ›› Issue (6): 1528-1536.doi: 10.11821/yj2009060009

• Urban and Rural Studies • Previous Articles     Next Articles

Study of city perception based on SD method: A case study of Taizhou, Zhejiang

WANG De1, ZHANG Yun2, CUI Kun-lun3   

  1. 1. College of Architecture and Urban Planning of Tongji University, Shanghai 200092, China;
    2. Shanghai Branch, China Academy of Urban Planning and Design, Shanghai 200040, China;
    3. Taizhou Bureau of Construction and Planning, Taizhou 318000, China
  • Received:2009-02-03 Revised:2009-06-15 Online:2009-11-25 Published:2009-11-25
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By using SD (semantic differential) method which is invented in the psychological field, this article studies the relationship between city perception and objective index of nine cities in Taizhou, Zhejiang in order to offer some reference for humanized urban environment. The reason for choosing those cities is that they are suitable for studying by SD method and with the help of the local government, the data are quite easy to obtain. Through face to face interviews, the research provided questionnaire, as far as possible, to those who had opportunities for feeling all of the nine cities. According to final perceptual data, the overall characteristics of Taizhou are quite moderate, but the characteristics differ between different cities. They can be divided into three basic groups. The research indicated that there is a close relation between space perception and objective index of cities. Perceptions which were anticipated to relate with the specific objective index are not completely consistent with the real situation. Relatively speaking, the influence of economic index on perceptions is the biggest; the influence of the city size and location are the second biggest; and the influence of city construction level is the weakest. General economic output has a bigger influence on perception than per capita economic output. Generally speaking, objective index exerts influences on the following perceptions in descending order of degree: modernization perception, perception of city size and prosperity, perception of city ordering, psychological distance and city dimension. By further regression analysis, the research obtains objective index data under specific perceptions. Finally, this case study suggests two enlightenments: first, in order to affect perception effectively, we could strengthen the construction referred to the objective dada which affect perception most. Second, objective index data under specific perceptions could make up for the lack of consideration for people's feeling in some construction standards.

Key words: city perception, SD method, Taizhou, Zhejiang