GEOGRAPHICAL RESEARCH ›› 2010, Vol. 29 ›› Issue (3): 545-555.doi: 10.11821/yj2010030017

• Culture and Tourism • Previous Articles     Next Articles

The evaluation of tourists' safety value: Taking the Changdao Island of Shandong Province as an example

ZHENG Xiang-min1, YIN Wei-lin1,2   

  1. School of Tourism, Huaqiao University, Quanzhou 362021, Fujian, China
  • Received:2009-03-05 Revised:2009-06-30 Online:2010-03-20 Published:2010-03-20


There have been abundant studies on both industrial manufacturing safety value and tourism safety, but only little quantitative research on economic benefit of tourism safety, which makes it difficult for the tourism enterprises to calculate the input and the output for safety management compared to that of industrial enterprises. Considering the tourists in Shandong's Changdao Island as the study objects, this paper estimates and evaluates the tourists' safety value with the quantitative concept, the evaluation system and the calculation formula of tourists' safety value that the authors have established; finally it puts forward the quantitative evaluation and measure between inputs and the outputs of safety management in Changdao Island. The main conclusions are as follows: firstly, as most of tourists have positive image about the safety of Changdao Island, this island can provide more exciting activities or activities related to the sea for the tourists to absorb more expenses; secondly, tourism enterprises can decide the safety input according to the potential market scale deducted from the tourists' pay willingness for safety, which will then be transformed to the actual operation benefit.

Key words: tourists, safety value, evaluation, Changdao Island