GEOGRAPHICAL RESEARCH ›› 2012, Vol. 31 ›› Issue (1): 169-177.doi: 10.11821/yj2012010016

• Culture and Tourism • Previous Articles     Next Articles

Pattern of integrated development of cultural tourism resources in International Tourism and Culture Demonstration Zone of Southern Anhui Province

CHENG Xiao-li, HU Wen-hai   

  1. Environmental Resources and Tourism Department, Chizhou College, Chizhou 247000, Anhui, China
  • Received:2011-06-23 Revised:2011-09-15 Online:2012-01-20 Published:2012-01-20

Abstract: Cultural tourism is the mainstream of modern tourism development.Since the interrelationship between tourism and culture is increasingly close,how to improve cultural meaning of tourism product is of vital importance to the long-term development of tourism industry all over the world.International Tourism and Culture Demonstration Zone of Southern Anhui Province consists of six cities of Huangshan,Chizhou,Xuancheng,Wuhu,Ma’anshan and Tongling,as well as Qianshan county of Anqing city,and covers an area of 38220 square kilometers with a population of 106.96 million.It is listed as the one of the most potential tourism areas in Anhui for its abundance and high-quality in cultural tourism resources.However,many problems have emerged in the zone,to name but just a few,development at a lower level,weak industry chain,unclear tourism images and lack of typical cultural products.By analyzing the present situation and problems in the development of cultural tourism resources in this demonstration zone,the authors put forward patterns for the integration of cultural tourism resources,which involve regional integration pattern centered on space,product integration pattern based on market,image integration pattern on the basis of marketing,and interaction and development pattern between culture and tourism on the basis of industry.

Key words: International Tourism and Culture Demonstration Zone of Southern Anhui Province, cultural tourism resources, integrated development