GEOGRAPHICAL RESEARCH ›› 2012, Vol. 31 ›› Issue (2): 279-289.doi: 10.11821/yj2012020008

• Earth Surface Processes • Previous Articles     Next Articles

A comparative study on foreign and domestic tourists' consumption behavior and preferences in mega-events:A case study of 2010 Shanghai World Expo

WANG Chao-hui, LU Lin, XIA Qiao-yun, WU Yue, WANG Li   

  1. College of Tourism, Anhui Normal University; Wuhu 241003, Anhui, China
  • Received:2011-05-25 Revised:2011-09-17 Online:2012-02-20 Published:2012-02-20

Abstract: Based on an analysis of survey and data of 2120 tourists in Shanghai World Expo,the paper makes a research on the mega-event tourists' consumption behavior preferences as well as their industrial influence.The results are shown as follows.(1) The domestic tourists prefered the economic hotels located near the Expo Garden and in the outskirts of Shanghai;while the inbound tourists usually chose star-grade hotels located in the central business district and near the city proper.Price and convenience were the two main factors for both the foreign and domestic tourists to make accommodation decisions.(2) Both the foreign and domestic tourists prefered fast food and the local dishes,and they were mostly concerned about the dishes and the services consumption dimension.The domestic tourists paid more attention to the dishes while the inbound tourists were more concerned about services.(3) The domestic tourists' motivation of buying souvenirs was to keep them as a memory while that of the inbound tourists was to give others as presents.The domestic tourists paid more attention to thematic cultural attribute and the design of the goods;while the inbound tourists paid more attention to commercial dimension attribute and the function utility value of the goods.(4) The city tour area concentration degree of domestic tourists was higher than that of the inbound tourists.Tourists mainly chose the public transportation(in the urban area) to Expo Garden,while the inbound tourists would like to take a taxi.Domestic tourists mainly chose to visit the World Expo Garden at night,while the inbound tourists would like to choose other entertainments.The analysis and comparative study of the World Expo tourists' behaviors and consumption preferences can provide important inspiration and practical instruction for the development of mega-event markets at home and abroad and destination industry construction.

Key words: mega-event, behavior characteristics, consumption preference, comparative study, Shanghai World Expo