GEOGRAPHICAL RESEARCH ›› 2012, Vol. 31 ›› Issue (11): 2094-2103.doi: 10.11821/yj2012110016

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Research on development model of China's rural tourism based on tourism system theory

ZHANG Shu-min1,2, ZHONG Lin-sheng3, WANG Ling-en3   

  1. 1. College of Urban &Environmental Sciences, Peking University, Beijing 100871, China;
    2. Department of Planning &Finance, National Tourism Administration of China, Beijing 100740, China;
    3. Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101, China
  • Received:2011-12-12 Revised:2012-07-15 Online:2012-11-10 Published:2012-11-10

Abstract: Rural tourism, as an emerging effective catalyst in promoting industrial restructuring and upgrading rural areas has accelerated economic growth and developed rapidly in China in the last three decades.Analyses of the rural tourism development model based on the tourism system theory can help to recognize various driving factors in China's rural tourism development and their interaction mechanism, and thus this model provides a reference for the future development of China's rural tourism.However, people have little understanding of the core issues in rural tourism such as rural tourism system, development model and its driving factors.This article firstly addresses the definition and content of rural tourism system, and then provides an overview and brief evaluation on the development model.Finally, the authors sum up the five models and their characteristics of China's rural tourism development:demand-pull mode, the supply-driven mode, the mediation effecting model, supporting system affecting a role model and hybrid-driven mode. The paper selected the Kangling Village in Changping District of Beijing, Huangcheng Village of Shanxi, Xidi Village in Yixian County of Anhui, Tashi Village in Nyingchi of Tibet as typical study cases of rural tourism development model to analyze their system, driving mechanism, stakeholders and so on.The research result can provide reference for the resource development and policy making for China's rural tourism.

Key words: rural tourism, tourism system, development model, China