ZHANG Chunhui, BAI Kai, MA Yaofeng
It is critical to use spatial cognitive process to discuss the human-environment inter-action and geospatial cognition. It is hard to draw consistent conclusions when we discuss the spatial cognitive process in the academic circle, and the key point of contention is the dominant element of spatial cognition and the type evolution rule of cognitive map. About the dominant element of spatial cognition, there are three theoretical perspectives, namely routes-based viewpoint, landmarks-based viewpoint and integration development viewpoint. About the type evolution rule of cognitive map, numerous empirical studies have questioned the hypothesis of cognitive map changing from sequential type to spatial type which was put forward by Appleyard. Compared with the general permanent residents, tourists' destination spatial cognitive process has a unique rule. So more attention to tourists in related studies would provide new empirical evidence for the study of spatial cognitive process, and promote the development of spatial cognitive process theory with more universal sense. Therefore, taking inbound tourists in Xi'an as the research objects, the study extracts and counts data about cognitive map from 324 questionnaires, and analyzes spatial image characteristics of Xi'an urban destination. And the study especially discusses the dynamic change process of types and constituent elements of cognitive map with tourists' duration of stay, and accordingly proposes inbound tourists' cognitive process of spatial image of urban destination. The results mainly include three aspects: (1) There are 4 types of cognitive maps of Xi'an inbound tourists, in which spatial type is major, and individual type, sequential type and hybrid type are secondary. This is different from residents' urban cognitive maps in which sequential type is dominant, indicating that there is a significant difference between tourists and residents in cognitive style of urban spatial image. Inbound tourists' spatial environment knowledge of destination is derived from direct experience with tourist attractions scattered in the city, and from indirect sources such as travel maps. This is why spatial type is dominant in inbound tourists' cognitive maps. With the second highest frequency, the individual type of cognitive map not only reflects the integrity of tourists' spatial memory, but also highlights tourists' sense of place towards destination environment, and represents a special development stage of spatial cognition. (2) From cognition elements of spatial image, the frequency of landmarks is the highest, while the frequency of district, boundary, node and road is lower. Spatial orientation and wayfinding, as well as the need of exploring social and cultural significance of symbols and establishing an emotional connection with the destination, these four factors jointly prompt landmark to become a dominant element in inbound tourists' cognitive maps. Converging at Bell Tower, east, west, south and north streets are easily perceived together by inbound tourists, and they appear mostly together in tourists' cognitive maps. Consequently, route element is second only to landmark element in average number per cognitive map. The Bell Tower, which is the center, combined with the city wall and east, west, south, north streets constitutes a basic framework of Xi'an inbound tourists' spatial image of urban destination. (3) Inbound tourists' spatial cognitive process of Xi'an urban destination includes two sequences: in the matter of dominant type of cognitive maps, the evolution sequence is "spatial type + individual type→spatial type→sequential type (hybrid type) →individual type"; and in the matter of dominant element of spatial cognition, the evolution sequence is "landmarks→ landmarks+routes→landmarks". This spatial cognitive process indicates that inbound tourists' attention focus of spatial image of urban destination turns from the identity to the structure, then to the meaning.