城市园林游憩活动评价及 "期望差异-体验水平"管理模式 ——以无锡为例
收稿日期: 2007-11-27
修回日期: 2008-05-18
网络出版日期: 2008-09-25
基金资助
国家自然科学基金资助项目(40371036);江苏省软科学研究指导性计划项目(BR2006513)
Evaluation of recreation activities in urban parks and 'Expectation Disconfirmation-Experience Level&rsquo|management:An example of Wuxi City
Received date: 2007-11-27
Revised date: 2008-05-18
Online published: 2008-09-25
Supported by
国家自然科学基金资助项目(40371036);江苏省软科学研究指导性计划项目(BR2006513)
游憩活动设计和管理对城市园林实践具有重要意义。评价是设计决策和管理实践的依据,基于"工具设计-测量评价-管理战略决策"这一评价流程,从游憩活动使用者角度出发,通过文献分析构建游憩活动评价指标体系,并以无锡园林作为研究对象,选择其中四个典型城市园林进行游客抽样调查,通过对调查所得数据的统计分析,综合评价无锡市园林游憩活动的现状,并提炼影响游客游憩体验的重要因素。还尝试性地提出了园林游憩活动的"期望差异—体验水平"管理模式,基于调查数据来计算9类游憩活动的期望差异等级表和体验水平等级表,以确定其在"期望差异—体验水平"横向评价矩阵("ED-EL"矩阵)中所处位置,在此基础上对无锡市四个园林的游憩活动发展提出建议。
关键词: 城市园林; 游憩活动; 评价指标; "期望差异—体验水平"管理模式
汪 芳, 俞 曦 . 城市园林游憩活动评价及 "期望差异-体验水平"管理模式 ——以无锡为例[J]. 地理研究, 2008 , 27(5) : 1059 -1070 . DOI: 10.11821/yj2008050009
The urban park is an important part of urban recreational spatial system. However,currently recreation products and service provided by urban landscape architecture fail to meet the development of visitors’ diverse requirements. Thus,how to plan,design and manage applicable recreation activities in order to fulfill visitors’ needs becomes a crucial issue to urban park managers. Evaluation is the foundation of planning and management,so the paper proposes a technical process of "designing,evaluating and decision making" for urban park recreation management. In the empirical study,four urban parks in Wuxi City are taken as examples. First,the paper develops an evaluation index system of recreation activities in urban park from the perspective of visitors,which consists of three hierarchies and 13 indexes. Second,the paper collects data from the survey on visitors of four urban parks and evaluates recreation activities in these urban parks. The results are as follows:(1) environment quality of urban parks in Wuxi City is better than service quality; (2) pricing and particular activities for the aged are supposed to be improved; and (3) the recreation management of tourism urban parks should pay attention to crowd and visitor impact management,while the recreation management of recreation urban parks should focus on developing recreation activities to be more convenient for local residents. Finally,the paper advances a method of 'Expectation Disconfirmation-Experience Level’ management. Using data collected,nine types of recreation activities are located in the "ED-EL" matrix and recommendations are given on the development of recreation activities in four urban parks in Wuxi City.
[1] Liston-Heyes C, Hyes A. Recreational benefits from the Dartmoor national park.Journal of Environmental Management,1995,55:69~80.
[2] 张红霞,苏勤,王群.国外有关旅游资源游憩价值评估的研究综述.旅游学刊,2006,21(1):31~35.
[3] Sun D,Walsh D. Review of studies on environmental impacts of recreation and tourism in Australia.Journal of Environmental Management,1998,53:323~338.
[4] 骆天庆.基于统计科学的游憩影响定量分析方法——游憩影响的量化评价方法研究(一) .中国园林,2006,(3):82~86.
[5] 王云才.论都市郊区游憩景观规划与景观生态保护——以北京市郊区游憩景观规划为例.地理研究,2003,22(3):324~334.
[6] 汪德根,陆林,陈田,等.呼伦贝尔—阿尔山旅游区的空间组织.地理研究,2006,25(1):161~170.
[7] 王群,丁祖荣,章锦河,等.旅游环境游客满意度的指数测评模型——以黄山风景区为例. 地理研究,2006,25(1):171~181.
[8] 章锦河,张捷,王群,等.旅游地的生态安全测度——以九寨沟自然保护区为例.地理研究,2008,27(2):449~458.
[9] 朱小雷.建成环境主观评价方法研究.南京:东南大学出版社,2005.
[10] 俞曦,汪芳.城市园林游憩活动谱研究——以无锡市为例.中国园林,2008,(4):84~88.
[11] 吴丽霞,赵现红.旅华外国游客旅游体验质量评价实证研究.地理与地理信息科学,23(3):96~99.
[12] Ryan C. Researching Tourist statisfaction:Issues,Cncepts,Problems.London:Routledge,1995.
[13] 董观志,杨凤影.旅游景区游客满意度测评体系研究.旅游学刊,2005,20(1):27~30
[14] 周爽,朱志洪,朱星萍.社会统计分析:SPSS应用教程.北京:清华大学出版社,2006.
[15] 秦红岭.试论城市规划应遵循的普遍伦理.城市规划,2005,29(5):66~70.
/
| 〈 |
|
〉 |