文化旅游是当今世界旅游发展主流,如何提升旅游资源中的文化底蕴,是世界各地旅游业长远发展的关键问题。山西省有着丰富多样的文化旅游资源,如何提升旅游资源中的文化底蕴,实现旅游与文化很好联姻,引领文化产业的发展,成为山西旅游业向前发展的必经之路。通过对山西文化旅游资源开发利用现状与特征的分析,提出了基于山西文化旅游资源合理开发利用的文化产业发展的五种模式,即以旅游产业开发与文化产业互动发展模式,以古建筑和古遗址为主的保护性开发模式,以影视、演艺和民间艺术为主的市场性开发模式,以文化体制机制创新为主的多元投融资模式和以政策为依托的政府引导模式等。处理好文化旅游资源开发与保护的关系,采取政府引导和市场主导相结合的方式推动山西文化产业的健康持续发展。
Currently, cultural tourism is a mainstream in the development of tourism in the world. Shanxi has rich in cultural tourism resources. It is the only wayout for Shanxi to enhance the sightseeing resources to take the lead in the development of the cultural industry so that its tourism and culture could be blended. Based on the analysis of the current situation of the development and utilization of the tourism resources in Shanxi, the authors believe that in the development of the cultural industry this province should take five different modes according to local conditions, namely, the interactive development mode of tourist industry and cultural industry based on the development of cultural tourism resources, the protective development mode focusing on ancient buildings and sites, the market development mode that is centered on movies, performing arts and folk arts, the multiple investing & financing mode focusing on the innovation of cultural systems and mechanisms and the government-guiding mode relying on policies, etc. In the process of the development and utilization of cultural resources, Shanxi should deal with the relationship between the development of cultural tourism resources and the protection of cultural tourism resources in a proper way, and promote the sustainable development of the cultural industry by means of combining government guidance with market orientation.
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