文化旅游是当今世界旅游发展的主流,旅游与文化的关联度渗透性日益增强,如何提升旅游产品的文化内涵,是世界各地旅游业长远发展的关键问题。皖南国际旅游文化示范区包括黄山、池州、宣城、芜湖、马鞍山、铜陵六市及安庆市的潜山县,辖34个县市区,总面积38220km²,总人口1069.6万,是安徽省最具开发潜力的旅游板块,文化旅游资源的品位和富集度都很高,但是在开发过程中存在着开发层次较低、产业链条脆弱、整体旅游形象不明、缺乏王牌产品、整合开发乏力等诸多问题。通过分析示范区文化旅游资源的开发现状及问题,提出了对文化旅游资源开发进行整合的模式,即以空间为依托的地域组合模式、以市场为依托的产品整合模式、以营销为依托的形象整合模式、以产业为依托的文化与旅游互动发展模式等。

Cultural tourism is the mainstream of modern tourism development.Since the interrelationship between tourism and culture is increasingly close,how to improve cultural meaning of tourism product is of vital importance to the long-term development of tourism industry all over the world.International Tourism and Culture Demonstration Zone of Southern Anhui Province consists of six cities of Huangshan,Chizhou,Xuancheng,Wuhu,Ma’anshan and Tongling,as well as Qianshan county of Anqing city,and covers an area of 38220 square kilometers with a population of 106.96 million.It is listed as the one of the most potential tourism areas in Anhui for its abundance and high-quality in cultural tourism resources.However,many problems have emerged in the zone,to name but just a few,development at a lower level,weak industry chain,unclear tourism images and lack of typical cultural products.By analyzing the present situation and problems in the development of cultural tourism resources in this demonstration zone,the authors put forward patterns for the integration of cultural tourism resources,which involve regional integration pattern centered on space,product integration pattern based on market,image integration pattern on the basis of marketing,and interaction and development pattern between culture and tourism on the basis of industry.