Article

Research on process to translocal restaurants’ culture production:Based on the perspective of symbolization of authenticity

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  • 1. School of Tourism Management, Sun Yat-sen University, Guangzhou 510275, China;
    2. Cultural Industry and Cultural Geography Research Center, South China Normal University, Guangzhou 510631, China

Received date: 2013-04-27

  Revised date: 2013-09-15

  Online published: 2013-12-10

Abstract

There has been a dispute in academia as to whether globalization is the displacement of locality, or the process of redefinition, reproduction and highlighting of locality. Against the background of globalization, previously local food travels translocally with the frequent migration of people. Translocal restaurants strive to keep authenticity and meet the demands of non-local customers. The focus of translocal restaurants' culture production lies in how to keep authenticity, and what kind of authenticity to achieve. This study reviews the literature of locality, translocality, authenticity and symbolization. Based on a theoretically informed analysis of authenticity of restaurants' culture, this paper attempts to reveal an important process of translocal restaurants' culture production: symbolization of authenticity. In this study, authenticity refers to the characteristics of restaurants' culture perceived by customers, which is investigated from a constructive authenticity view. Symbolization is the process of transforming objects into symbols. Symbolized objects are easier to be recognized. Symbolization of authenticity is the realization process of authenticity imprinted by a number of clues, such as food, service, decoration and atmosphere. Translocal restaurants actualize culture production through the symbolization of authenticity. Meanwhile, this study demonstrates the necessity of the symbolization of authenticity and its circular process. It can provide a theoretical and practical basis for culture production of translocal restaurants, as well as to understand the diffusion, innovation, and development of food culture.

Cite this article

ZENG Guojun, LIU Mei, LIU Bo, CAI Xiaomei . Research on process to translocal restaurants’ culture production:Based on the perspective of symbolization of authenticity[J]. GEOGRAPHICAL RESEARCH, 2013 , 32(12) : 2366 -2376 . DOI: 10.11821/dlyj201312030

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