Exploitation and management study on China City Festival &|Special Event
Received date: 2004-06-08
Revised date: 2004-09-22
Online published: 2004-12-15
Based on substantive statistical data, the paper studies the development and management of China city Festival and Special Event(FSE). During the research, we found that the researches on FSE in China are fastened on confined fields, such as concept and benefit of FSE,the relationship between FSE and socio-economic development, FSE's operation model and so on. Such a research level and emphasis cannot keep up with the vigorous development in the reality. To gain the aim, i.e., ”theory guides practice”, this paper mainly focuses on the principal types, current state assessment, spatial and temporal law, and suggestions concerning development of China city FSE. According to themes of FSE, we can classify FSE into eight types. China city FSE presents the following characteristics: (1) The scale of FSE so far held is great with large quantity and types but short in history in China;(2) The government agencies play a much role in FSE operation, while market runs little work; and (3) there are duplications in theme selection and almost no relations between FSE and economic development, meaning that a market mechanism hasn’t been established.The FSE in China follows certain spatial and temporal law. As for the spatial distribution, the number of FSE in the eastern part is greater than the western, and with the development of FSE, the Yangtze Delta, Bohai-Rim area and Pearl River Delta become the primary centers, and other four areas of Sichuan and Chongqing, central Yunnan, central Guangxi and cntral part of Northeast China become the secondary centers. As for the temporal principle, the number of FSE in spring and autumn is more than that in summer and winter. Among all the FSEs held, 60% lasted 2-10 days. And we find that the longer history the FSE is, the more famous it is. Based on the above analysis, the authors suggest that interrelated scholars and departments should establish some management branch, strengthen investigation and attach importance to professional education. In the actuality, the development of FSE should follow such a principle of public-attached, localization,internationalization, authenticity, standardization and industrialization. Meanwhile regional cooperation should be strengthened and sales promotion should be intensified.
YU Qing, WU Bi-hu, YIN Ping, TONG Bi-sha, LIAN Hua . Exploitation and management study on China City Festival &|Special Event[J]. GEOGRAPHICAL RESEARCH, 2004 , 23(6) : 856 -862 . DOI: 10.11821/yj2004060015
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