A study on ecotourists&rsquo|behavioral characteristics in Beijing: a case study in Baihuashan nature reserve
Received date: 2004-05-08
Revised date: 2004-08-20
Online published: 2004-12-15
Ecotourism is currently a growing segment of tourism in China. The summary report of working group C on the World Ecotourism Summit in 2002 suggested it would be important to understand more about the kinds of people who were already responding to ecotourism products within destinations. As one of the largest developing countries in the world, China is also one of the most important destinations of ecotourism. However, more attention had been paid to biological and ecological issues in outdoor recreation. Previous studies whether on nature tourists or ecotourists in China were limited. This study reports results of a survey concerning behavioral characteristics of ecotourists in Beijing. A questionnaire was used to collect the data through “internet” and “face to face” interviews. The final usable sample of ecotourists was 139 responses acquired by classification of 423 tourists visited Baihuashan nature reserve during the National Day in 2003. The respondents were classified hard ecotourists, frequent ecotourists and occasional ecotourists on the basis of the times they traveled to nature-based destinations every year and their NEP (New Ecological Paradigm) grade which is used to evaluate the visitors' attitude to environment. Descriptive statistics, a series of independent t-tests and the ANOVA analysis were used to evaluate quantitative data. This study finds out that (1) the three kinds of ecotourists are different in many behavioral characteristics including demographic characteristics, motivations, environmental attitudes and management tendencies; (2) the ecotourists in Baihuashan all have a good attitude to physical environment and the hard ecotourists and occasional ecotourists have a better grade of NEP; (3) the different ecotourists may have different sources; the frequent ecotourists mainly understood the mean of ecotourism' from traveling in nature-based areas. However the occasional ecotourists firstly knew ecotourism' theory from teachers, books or newspapers. The hard ecotourists mostly grow from frequent ecotourists and occasional ecotourists; and (4) Baihuashan's ecotourists have more youngs, more males, but less have a good education compared with foreign ecotourists.
Key words： ecotourists; behavioral characteristics; Beijing
LI Yan-qin, CAI Yun-long . A study on ecotourists&rsquo|behavioral characteristics in Beijing: a case study in Baihuashan nature reserve[J]. GEOGRAPHICAL RESEARCH, 2004 , 23(6) : 875 -875 . DOI: 10.11821/yj2004060017
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