
Identification and mismatch study of tourism brand genes in the Qingzang Plateau region from the "resource orientation-market orientation" perspective
ZHENG Peng, SUN Yixin, MO Mei, XI Jianchao
GEOGRAPHICAL RESEARCH ›› 2024, Vol. 43 ›› Issue (11) : 2952-2972.
Identification and mismatch study of tourism brand genes in the Qingzang Plateau region from the "resource orientation-market orientation" perspective
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