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GEOGRAPHICAL RESEARCH >

2026 , Vol. 45 >Issue 2: 547 - 560

DOI: https://doi.org/10.11821/dlyj020250082

Emerging Models of Rural Development and Their Implications

Spatial differentiation of supply chain collaboration and its impact on rural e-commerce growth

  • WANG Fan , 1, 2 ,
  • WANG Mingfeng , 3 ,
  • ZHANG Yinghao 4 ,
  • KUANG Aiping 3 ,
  • LIN Juan 5
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  • 1 School of Tourism Management, Hubei University, Wuhan 430062, China
  • 2 Hubei Digital Culture and Tourism Research Institute, Wuhan 430062, Anhui, China
  • 3 Research Center for China Administrative Division, East China Normal University, Shanghai 200241, China
  • 4 School of Economics, Shandong University of Technology, Zibo 255012, Shandong, China
  • 5 School of Cultural Tourism and Public Administration, Fujian Normal University, Fuzhou 350117, China

Received date: 2025-01-20

  Accepted date: 2025-12-04

  Online published: 2026-02-03

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Abstract

Supply chain synergy is a critical frontier research issue that needs urgent attention in the study of rural e-commerce development and growth in the field of geography. This study adopts methods such as coupling coordination analysis to measure the level of supply chain synergy development in each region of the country, reveals its spatial differentiation through exploratory spatial data analysis, and explores the mechanism by which supply chain synergy affects the development of rural e-commerce on this basis. The study indicates that the development level of the production segment in e-commerce supply chains shows significant regional differentiation, with high-value areas concentrated in the eastern coastal regions. The high-value areas of the distribution segment highly overlap with provincial capital cities, while the delivery segment exhibits a pattern of regional heterogeneity but intra-provincial homogeneity. The level of supply chain collaborative development exhibits a clear gradient distribution pattern, with significant differences between different regions, and high-coordination areas are primarily concentrated in economically developed regions dominated by the three major urban agglomerations. The results of the regression analysis indicate that the level of regional supply chain collaborative development has a robust and significantly positive impact on the development of rural e-commerce. Supply chain collaboration exhibits a negative spillover effect, and there is strong regional heterogeneity between the eastern and western regions.

Key words： rural e-commerce; collaboration of supply chain; spatial differentiation; influencing factors

Cite this article

WANG Fan , WANG Mingfeng , ZHANG Yinghao , KUANG Aiping , LIN Juan . Spatial differentiation of supply chain collaboration and its impact on rural e-commerce growth[J]. GEOGRAPHICAL RESEARCH, 2026 , 45(2) : 547 -560 . DOI: 10.11821/dlyj020250082

真诚感谢二位匿名评审专家在论文评审中的宝贵建议，评审专家对本文核心概念、表征指标选择、数据使用等方面提出了专业指导意见，使本文获益匪浅。关于模型设置和空间溢出效应分析的建议，也使得论文水平得到大幅提升。

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