湘粤赣边界禁止开发区居民生态旅游参与行为机制——以国家风景名胜区东江湖为例

doi:10.11821/dlyj201410012

地理研究 ›› 2014, Vol. 33 ›› Issue (10): 1919-1927.doi: 10.11821/dlyj201410012

湘粤赣边界禁止开发区居民生态旅游参与行为机制——以国家风景名胜区东江湖为例

黄静波¹(), 范香花¹(), 肖海平¹, 杨洪²

1. 湘南学院经济与管理学院,湖南郴州 423000
2. 湖南科技大学旅游管理系,湖南湘潭 411201

收稿日期:2014-03-15 修回日期:2014-07-29 出版日期:2014-10-10 发布日期:2014-10-10
作者简介:
作者简介：黄静波（1963- ）,男,湖南永州人,教授,主要从事旅游地理与旅游规划研究。E-mail: hjb9031@163.com
基金资助:
国家自然科学基金项目（41271148）;湖南省哲学社会科学基金项目（12YBA283）

Residents' ecotourism participation behavior mechanism of prohibition zone in Hunan-Guangdong-Jiangxi border:A case study of national scenic area of Dongjiang lake

Jingbo HUANG¹(), Xianghua FAN¹(), Haiping XIAO¹, Hong YANG²

1. College of Economics & Management, Xiangnan University, Chenzhou 423000, Hunan, China
2. Department of Tourism Management, Hunan University of Science & Technology, Xiangtan 411201, Hunan, China

Received:2014-03-15 Revised:2014-07-29 Online:2014-10-10 Published:2014-10-10

摘要/Abstract

摘要：

生态旅游兼有环境保护和经济创收作用,是落实禁止开发区功能定位的重要途径。社区居民是生态旅游最重要的利益相关者,居民旅游参与行为对当地生态旅游发展有着至关重要的影响。在已有研究基础上,构建居民的生态旅游认知、态度、参与意向和参与行为的整合结构模型,以湘粤赣边界国家风景名胜区——东江湖的居民为调查对象,获取一手数据资料,并借助SPSS 15.0、AMOS 7.0等统计软件进行数据分析。研究显示：① 修正模型解释了生态旅游参与行为90.7%的变异量,模型预测力较强;② 生态旅游认知可直接影响参与行为,影响路径系数为0.374;③ 生态旅游认知分别以生态旅游态度和参与意向为中介对参与行为形成间接影响,并由此得出提高居民生态旅游参与度的方式。

关键词: 生态旅游认知, 生态旅游态度, 参与意向, 参与行为, 湘粤赣边界

Abstract:

Ecotourism contributes to both environmental conservation and the economy, and has become the optimal choice of prohibited development zone. Local residents are the essential stakeholder groups, and thus their participation behavior plays a key role in ecotourism development. This paper, on the basis of previous findings, constructs an integrative SEM model of ecotourism cognition, attitude, participation intention and participation behavior. The primary data is collected from the residents in the National Scenic Area of Dongjiang Lake, and is analyzed with the aid of the software of SPSS 15.0 and AMOS 7.0. The findings are as follows: (1) The modified model explains 90.7% of the variance in ecotourism participation behavior, showing the strong predictive power of the model; (2) ecotourism cognition cognition has a direct effect on participation behavior with a path coefficient of 0.374; (3) ecotourism has an indirect effect on participation behavior mediated by ecotourism attitude and participation intention. Based on the above conclusions, the approaches to enhancing residents' ecotourism participation are put forward.

Key words: ecotourism cognition, ecotourism attitude, participation intention, participation behavior, Hunan-Guangdong-Jiangxi border

黄静波, 范香花, 肖海平, 杨洪. 湘粤赣边界禁止开发区居民生态旅游参与行为机制——以国家风景名胜区东江湖为例[J]. 地理研究, 2014, 33(10): 1919-1927.

Jingbo HUANG, Xianghua FAN, Haiping XIAO, Hong YANG. Residents' ecotourism participation behavior mechanism of prohibition zone in Hunan-Guangdong-Jiangxi border:A case study of national scenic area of Dongjiang lake[J]. GEOGRAPHICAL RESEARCH, 2014, 33(10): 1919-1927.

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潜变量	Cronbach α	因素	CITC	AID	潜变量	Cronbach α	因素	CITC	AID
生态旅游认知	0.814	1	0.649	0.761	参与意愿	0.913	1	0.842	0.860
		2	0.646	0.764			2	0.838	0.863
		3	0.701	0.709			3	0.794	0.900
生态旅游态度	0.847	1	0.734	0.769	参与行为	0.873	1	0.765	0.824
		2	0.694	0.815			2	0.704	0.848
		3	0.734	0.772			3	0.729	0.838
							4	0.724	0.841

潜变量	观测变量	标准化载荷	T值	组合信度	Alpha
生态旅游认知	环境保护管理	0.835	14.095^***	0.818	0.814
	低影响活动	0.727	11.631^***
	提高环境意识	0.753	12.267^***
生态旅游态度	支持旅游在本地发展	0.820	14.075^***	0.849	0.847
	对本地旅游的发展现状感到满意	0.763	12.634^***
	认为旅游给本地带来的好处多	0.838	14.494^***
参与意愿	会加入东江湖旅游管理委员会	0.829	14.586^***	0.910	0.913
	会参加东江湖旅游发展的讨论会	0.899	16.547^***
	会参与东江湖旅游发展的培训项目	0.906	16.760^***
参与行为	利益分享	0.763	12.887^***	0.871	0.873
	环境保护	0.772	13.059^***
	旅游决策	0.806	13.914^***
	教育与培训	0.829	14.979^***

	生态旅游认知	生态旅游态度	参与意向	参与行为
生态旅游认知	0.598
生态旅游态度	0.579	0.652
参与意向	0.482	0.537	0.772
参与行为	0.746	0.806	0.648	0.629

湘粤赣边界禁止开发区居民生态旅游参与行为机制——以国家风景名胜区东江湖为例

Residents' ecotourism participation behavior mechanism of prohibition zone in Hunan-Guangdong-Jiangxi border:A case study of national scenic area of Dongjiang lake

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