地理研究 ›› 2014, Vol. 33 ›› Issue (10): 1919-1927.doi: 10.11821/dlyj201410012

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湘粤赣边界禁止开发区居民生态旅游参与行为机制——以国家风景名胜区东江湖为例

黄静波1(), 范香花1(), 肖海平1, 杨洪2   

  1. 1. 湘南学院经济与管理学院,湖南 郴州 423000
    2. 湖南科技大学旅游管理系,湖南 湘潭 411201
  • 收稿日期:2014-03-15 修回日期:2014-07-29 出版日期:2014-10-10 发布日期:2014-10-10
  • 作者简介:

    作者简介:黄静波(1963- ),男,湖南永州人,教授,主要从事旅游地理与旅游规划研究。E-mail: hjb9031@163.com

  • 基金资助:
    国家自然科学基金项目(41271148);湖南省哲学社会科学基金项目(12YBA283)

Residents' ecotourism participation behavior mechanism of prohibition zone in Hunan-Guangdong-Jiangxi border:A case study of national scenic area of Dongjiang lake

Jingbo HUANG1(), Xianghua FAN1(), Haiping XIAO1, Hong YANG2   

  1. 1. College of Economics & Management, Xiangnan University, Chenzhou 423000, Hunan, China
    2. Department of Tourism Management, Hunan University of Science & Technology, Xiangtan 411201, Hunan, China
  • Received:2014-03-15 Revised:2014-07-29 Online:2014-10-10 Published:2014-10-10

摘要:

生态旅游兼有环境保护和经济创收作用,是落实禁止开发区功能定位的重要途径。社区居民是生态旅游最重要的利益相关者,居民旅游参与行为对当地生态旅游发展有着至关重要的影响。在已有研究基础上,构建居民的生态旅游认知、态度、参与意向和参与行为的整合结构模型,以湘粤赣边界国家风景名胜区——东江湖的居民为调查对象,获取一手数据资料,并借助SPSS 15.0、AMOS 7.0等统计软件进行数据分析。研究显示:① 修正模型解释了生态旅游参与行为90.7%的变异量,模型预测力较强;② 生态旅游认知可直接影响参与行为,影响路径系数为0.374;③ 生态旅游认知分别以生态旅游态度和参与意向为中介对参与行为形成间接影响,并由此得出提高居民生态旅游参与度的方式。

关键词: 生态旅游认知, 生态旅游态度, 参与意向, 参与行为, 湘粤赣边界

Abstract:

Ecotourism contributes to both environmental conservation and the economy, and has become the optimal choice of prohibited development zone. Local residents are the essential stakeholder groups, and thus their participation behavior plays a key role in ecotourism development. This paper, on the basis of previous findings, constructs an integrative SEM model of ecotourism cognition, attitude, participation intention and participation behavior. The primary data is collected from the residents in the National Scenic Area of Dongjiang Lake, and is analyzed with the aid of the software of SPSS 15.0 and AMOS 7.0. The findings are as follows: (1) The modified model explains 90.7% of the variance in ecotourism participation behavior, showing the strong predictive power of the model; (2) ecotourism cognition cognition has a direct effect on participation behavior with a path coefficient of 0.374; (3) ecotourism has an indirect effect on participation behavior mediated by ecotourism attitude and participation intention. Based on the above conclusions, the approaches to enhancing residents' ecotourism participation are put forward.

Key words: ecotourism cognition, ecotourism attitude, participation intention, participation behavior, Hunan-Guangdong-Jiangxi border