地理研究

地理研究 ›› 2004, Vol. 23 ›› Issue (6): 856-862.doi: 10.11821/yj2004060015

• 论文 • 上一篇    下一篇

中国城市节事活动的开发与管理

余青1, 吴必虎2, 殷平1, 童碧沙1, 廉华1   

  1. 1. 北京交通大学旅游系 北京100044;
    2. 北京大学旅游研究与规划中心,北京100044
  • 收稿日期:2004-06-08 修回日期:2004-09-22 出版日期:2004-12-15 发布日期:2004-12-15
  • 作者简介:余青(1965-),女,北京交通大学旅游系教授,主要从事旅游开发与管理研究工作。E-mail:yuqing@ jtys.bjtu.edu.cn
  • 基金资助:

    北京交通大学人才基金资助项目(中国城市节事活动开发与管理研究)

Exploitation and management study on China City Festival &|Special Event

YU Qing1, WU Bi-hu2, YIN Ping1, TONG Bi-sha1, LIAN Hua1   

  1. 1. Department of Tourism,Beijing Jiaotong University,Beijing 100044,China;
    2. Center of Tourism Planning,Peking University,Beijing 100871,China
  • Received:2004-06-08 Revised:2004-09-22 Online:2004-12-15 Published:2004-12-15

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被引次数

417 | 8

摘要：

通过对大量资料的统计分析 ,对蓬勃发展中的中国城市节事活动的态势进行了较深入的阐述 ,这一研究主要从城市节事活动的主要类型、现状评价、基本规律、讨论与建议等几个方面加以论述。研究表明 ,目前我国节事活动的研究主要集中在概念界定、经济效益及效益机理评估、节事活动与社会经济发展的关系、节事运作模式等方面 ,研究范围较狭窄。节事活动的发展现状主要表现为数量、类型多而举办历史短 ,政府干预多而市场作用发挥不足 ,主题重复与文化、经济结合不紧密 ,节事活动运作模式多样化等特点。文章分析了我国节事活动的时空分布特征和规律 ,并对其开发与管理提出了建议

关键词: 城市节事活动, 节事活动类型, 现状评价, 基本规律

Abstract:

Based on substantive statistical data, the paper studies the development and management of China city Festival and Special Event(FSE). During the research, we found that the researches on FSE in China are fastened on confined fields, such as concept and benefit of FSE,the relationship between FSE and socio-economic development, FSE's operation model and so on. Such a research level and emphasis cannot keep up with the vigorous development in the reality. To gain the aim, i.e., ”theory guides practice”, this paper mainly focuses on the principal types, current state assessment, spatial and temporal law, and suggestions concerning development of China city FSE. According to themes of FSE, we can classify FSE into eight types. China city FSE presents the following characteristics: (1) The scale of FSE so far held is great with large quantity and types but short in history in China;(2) The government agencies play a much role in FSE operation, while market runs little work; and (3) there are duplications in theme selection and almost no relations between FSE and economic development, meaning that a market mechanism hasn’t been established.The FSE in China follows certain spatial and temporal law. As for the spatial distribution, the number of FSE in the eastern part is greater than the western, and with the development of FSE, the Yangtze Delta, Bohai-Rim area and Pearl River Delta become the primary centers, and other four areas of Sichuan and Chongqing, central Yunnan, central Guangxi and cntral part of Northeast China become the secondary centers. As for the temporal principle, the number of FSE in spring and autumn is more than that in summer and winter. Among all the FSEs held, 60% lasted 2-10 days. And we find that the longer history the FSE is, the more famous it is. Based on the above analysis, the authors suggest that interrelated scholars and departments should establish some management branch, strengthen investigation and attach importance to professional education. In the actuality, the development of FSE should follow such a principle of public-attached, localization,internationalization, authenticity, standardization and industrialization. Meanwhile regional cooperation should be strengthened and sales promotion should be intensified.

Key words: City Festival and Special Event, principal types, current state assessment, spatial and temporal law