关键词: 城市园林, 游憩活动, 评价指标, "期望差异—体验水平"管理模式

Abstract:

The urban park is an important part of urban recreational spatial system. However,currently recreation products and service provided by urban landscape architecture fail to meet the development of visitors’ diverse requirements. Thus,how to plan,design and manage applicable recreation activities in order to fulfill visitors’ needs becomes a crucial issue to urban park managers. Evaluation is the foundation of planning and management,so the paper proposes a technical process of "designing,evaluating and decision making" for urban park recreation management. In the empirical study,four urban parks in Wuxi City are taken as examples. First,the paper develops an evaluation index system of recreation activities in urban park from the perspective of visitors,which consists of three hierarchies and 13 indexes. Second,the paper collects data from the survey on visitors of four urban parks and evaluates recreation activities in these urban parks. The results are as follows:(1) environment quality of urban parks in Wuxi City is better than service quality; (2) pricing and particular activities for the aged are supposed to be improved; and (3) the recreation management of tourism urban parks should pay attention to crowd and visitor impact management,while the recreation management of recreation urban parks should focus on developing recreation activities to be more convenient for local residents. Finally,the paper advances a method of 'Expectation Disconfirmation-Experience Level’ management. Using data collected,nine types of recreation activities are located in the "ED-EL" matrix and recommendations are given on the development of recreation activities in four urban parks in Wuxi City.

Key words: urban park, recreation activities, evaluation index system, ’Expectation Disconfirmation-Experience Level&rsquo, management